Types of Signs for Your Business

Do people know your business is out there? If you have not invested money into signs, they may not. A sign is one of the best ways to say, "We are here, come visit us!" however, before you invest in one, you should know the various types that are available. This will allow you to make an informed decision.

Aluminum

Aluminum or metal art signs are quite durable and also fairly affordable, making them quite popular. Because they are relatively lightweight, they do not require an expensive hanging apparatus. They can also be painted with bright colors, allowing businesses to use the sign to carry their logo or another branding device.

Channel Letter

A channel letter sign uses LED lights and colors to write the name of the business. Because they are lighted, this type of signage draws attention. Red is often the color of choice for business owners because it is quite bright and catches the eye.

Banners

Banners are not signs, per se, but they do the same job. These are great for an affordable option used to draw attention to a seasonal event, special offer, or some other temporary service your business wants to highlight. Banners are not designed for long-term use, but they can withstand weather for a while and make an excellent way to draw attention to something new your business is offering its customers.

Neon Signage

Neon signage allows your business's name to be easily read at night. These utilize special gases to glow brightly when lit, and they can be read brightly during full sunlight just as much as at night. They come in all shapes and sizes, from the simple "open" sign you hang in your window to larger units you use to advertise your business's name.

Electronic Message Boards

Electronic message boards allow you to broadcast a customized greeting any time you want. These are some of the most flexible signs on the market, because they can be changed literally every minute if you want. From advertising this week's specials to promoting birthday greetings and community events, these can be a tremendous asset to your business. Consider them your own digital billboard to convey whatever you wish to convey to your current and future customers.

Sandblasted Signage

Sandblasted signage is engraved into wood or imitation wood material, which is excellent for certain types of businesses that are looking for a professional looking sign that helps set them apart. If opting for this option, consider the imitation wood material, because it withstands the weather much better than actual wood.

Lighted Signage

If your business is open at night, you need to have your sign lighted. A lighted sign can have all of the benefits of an aluminum sign, with the option to add your trademark design or logo, but are lighted from the back to ensure that everyone can see the sign, no matter what time of day they drive or walk by your business. These signs are absolutely necessary for street businesses.