Artificial Intelligence and Conversational Commerce

When talking about Artificial Intelligence and Conversational Commerce, you probably imagine that you would need to spend a fortune to benefit from the advantages that the machine learning engine has to offer. Well, what you should know regarding this matter is that it all depends on the professionals you rely on when you want to achieve proper live chat optimization. Many entrepreneurs miss out on the opportunities that live chat has to offer because they only focus on marketing strategies.

The good news is that it is never too late to consider investing in live chat optimization, something that can be done with the help of a machine learning engine. You can forget about hiring a sales coach that will train your agents the same way. The deal with Artificial Intelligence and Conversational Commerce is that the reports you will be receiving will be individualized based on your agents’ chats. If you were to rely on a chatbot, all customers would be treated the same.

However, when you hire sales agents that try to approach visitors through live chat, each and every single one of them will have a different approach. What you can be certain of is the fact that there is always room for improvement. As soon as you rely on a machine learning engine to deliver a roadmap of opportunities, you will notice that the number of customers you welcome increases day after day. The same happens with your revenue. By investing in Artificial Intelligence and Conversational Commerce, you are actually maximizing the results of your marketing efforts.

When it comes to live chat optimization, you should know that the way your sales agent talk to customers can convince them to place their order, buy more, return to your brand in the future and even promote it to everyone they know, every chance they get. These goals are definitely not easy to achieve because consumers nowadays need a lot to be satisfied with their shopping experience. Fortunately, the machine learning engine can learn exactly what triggers certain behaviours in consumers based on your agents’ live chats.

It would be recommended that you look for a team of professionals that are able to use AI to analyse your chats on a regular basis so that they can provide training solutions for your agents and help them see opportunities much easier than before. At the same time, they should be instructed on the language they use, punctuation, the length of the text that has a bigger impact when chatting with customers and other related details. All these seem just that – details, but they can make a world of difference to prospective customers if used properly.