This article on web marketing explains how to choose niche key words that you will be able to dominate in the search engines instead of using generic words with lots of competitors.
The first and most important step in internet marketing success is to choose the keywords you will build into your site and into paid search campaigns. These keywords will need to be woven into the copy on your web sites, into your meta tags and into any articles or videos you post to generate back links. The keywords you choose will become the small part of the internet you work to dominate. Let's take a look at common errors in selecting keywords.
Be Consistent
Key words once chosen should be stuck with. It takes time to build back links and to keep building back links for the key words you choose. Many web marketers do not even write down their keywords and make up new ones as they go along. It is far better to do your research, choose wisely and stay with your choices.
Choose Niche Keywords
To choose key words, you need to ask yourself what someone looking for your products or services would key into a search engine. Try to think like your customer. This is where you can get a big advantage over your high-budget competitors. For example, if you were looking for a company that would lower your credit card payments, I believe you would key in "lower my payments" or "reduce payments". I recently came across a client in this industry who used key words like "unsecured loan consolidation". These are great keywords for bankers but not words potential clients would use often. Stick to the words real people use in search inquiries.
We also suggest you do a little research with Google Key Word Tool or other program to determine which key words you want to dominate and go for smaller niche markets, not large general markets.
For example, let's assume you want to sell a product to people interested in internet marketing. If you chose the most common key word "internet marketing", the good news is there are 184,143 searches on that key word each month. The bad new is there are 44,500,000 entries that Google pulls up. In addition, there are 56 competitors paying for ads on Google with those key words and they are bidding $6.00 per click. This key word will be tough to compete in and very tough to get to the top of the pile. It will require a big budget and lots of work to succeed.
If you chose instead "Internet Marketing Consulting", there are only about 2,000 searches per month on Google. BUT (and it's a big but) there are only 70,400 entries to compete with and that is a much easier group to dominate.
2,000 searches per month may not seem like much but it is about 66 per day. You can make money by getting a high percentage of the 66 per day instead of being on page 27 for the big search.
To get past big competitors with general key words like "internet marketing" will take a lot of work and a lot of money. The top company in the search engine has 26,100 back links. That means that to get to the top, you will need to create something like that many back links....and that's a lot of back links.
If you chose "internet marketing consulting" the top company has only 445 back links. You can get to the top of that search in a month or two of creating links.
As you can see, choosing the right niche key words can be far more profitable. Getting to the top of the search engines is possible. It is more profitable to get to the top of 10 key words with 4,000 searches a month each than it is to try to dominate one keyword with 40,000 searches a month.
Choose wisely and be consistent. It will pay off handsomely.
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