How Big Companies Dominate Search Engines

Many of these people, mostly small business owners, are concerned about not being able to compete with big companies on search engines.But how do large businesses and well-known brands do so well in search engines? The results are surprising according to a recent report by the Australia Institute.Many big brands and companies rank well for many of the keywords they target.However, big businesses realize that attempting to get good natural SEO results for all keywords they wish to target would be very difficult.After all, these companies have competitors too, both large and small, who are also deploying considerable SEO efforts.Thus, it would become a constant power struggle to get to the top, only to be dethroned days later by a competitor for a certain keyword.What they do is use paid search engine marketing.And it is working.According to the report, only 2 out of 5 internet users can tell the difference between sponsored listings and natural search results.The study also confirmed something that many Boston Online Marketing experts already know very well: few people actually go past the first page of search results on the big search engines such as Google, Bing and Yahoo.The actual number of people who responded that they would look at more than just the first page is quite low and is actually just over 15 percent.For small businesses who want to compete online, there are various things that can be done, however.A good website made by a Boston Web Development company and properly optimized for SEO is an excellent way to start.But of course, there are also many other things that a business would need to do to establish a good presence in the online world.Using par per click advertising is one of these things.The reason why PPC marketing is so popular is that it allows a site to bypass traditional search engine rankings very easily.While there are a variety of factors that determine in which position a sponsored listing (PPC ad) is displayed, such as page quality, etc.the main one would be the amount that was bid for the targeted keyword.The higher the bid, the closer the ad will appear to the top.Remember, users read a page from top to bottom and are more likely to click on an ad if it is located closer to the top of the page.Although PPC can get expensive in the endFind Article, there are plenty of ways to save money on it as well.One of the main ones would be to target keywords that are more specific and targeted.These often cost less and bring better quality traffic than broad keywords.