5 Things to Know About Information Campaigns Using Postcards

An information campaign can use many things. They can go for brochures, booklets, posters and of course o get that crucial information out. While postcard printing is not the first choice for an information campaign, it is actually one of the most innovative and cunning. Color postcards can directly be sent through the key people you want through the postal service, meaning you have a very large and precision guided reach.

Let me give you the five things that you will need to know about information campaigns using postcard printing. Hopefully this convinces you to invest some time and money in postcard printing for your information campaigns. Believe me, this is a nice supplement to your tasks for information dissemination.

1. Be visual and textual at the same time – Since postcards are small prints unto themselves, the key to using them effectively for an information campaign is to design them to be visual and textual at the same time. You must use very clear-cut images with helpful text along the sides. Try for a more “info-graphics” approach much like a flow chart or diagram. This allows for a more optimized full color postcard format that looks very informative and visually appealing at the same time. The better the design of this becomes, the more powerful the color postcard is for information dissemination.

2. Numbers are key to success – If you are thinking of using postcards for an information campaign, one thing that you should know is that the printing numbers are key to their success. The more color postcards you print, the more people you can reach and communicate with of course. So it is crucial for you to optimize your budget for postcard printing for the best and largest amount of pieces as possible. Do not worry, you will typically get wholesale postcards discounts, while at the same time, you should be able to deploy to the maximum possible people in your target market.

3. Durability is key to success – Another key to success in postcard information campaign is durability. Those custom postcards must be able to last for a long time and in a good condition to be able to communicate its information to more people. This means trying to invest in very durable postcard printing materials.

A thick paper material of course is required for this, plus maybe some water resistant coatings on the color postcards themselves. This should increase the life of postcards by around 100% getting you probably twice or more of the people that you probably can send your message to.

4. Always add credentials and authority statements – Important for an information campaign is its credibility. The information being disseminated must always be trusted by the readers. This trust can be established by always adding credentials, authority statements and contact information. People must see that you are a member of a business council, have ISO certifications if applicable as well as REAL offices and REAL telephone numbers. The more they trust you, the more they will believe your information campaign.

5. Use specific elements that invite readers to act – Finally, a true information campaign is one that convinces its readers to actually act. Besides offering information, it must always help readers decide on the best possible action to the information they have learned.

That is why you should always use specific elements in those color postcards to invite readers to act on the information that they just read. Convince them to buy something, go somewhere or maybe sign up for an important cause. This is typically the goal of a good information campaign color postcard anyway so try to always reserve that call to action element a place in your postcard layout.

Great! Now you are ready for a true information campaign using full color postcards. Good Luck!