The popular search engine, Ask Jeeves, is used by millions of people who appreciate the simplicity of typing in a question and receiving relevant search results. As more search engines and directories shift towards pay models, Ask Jeeves has introduced its own Text Sponsorship Program.
The Text Sponsorship Program by Ask Jeeves is a unique advertising model. It allows advertisers to create a text sponsorship ad, which includes a title of up to 40 characters and a description of up to 150 characters. This ad appears on the right side of the search results page whenever a user searches for one of the pre-selected keyphrases. However, only the top three bidders for each keyword or phrase are displayed, making competitiveness crucial.
The text ad also appears on other search engines that are part of the Ask Jeeves Network. This includes well-known brands like Direct Hit and MSN, as well as some lesser-known partners. The ad's position on partner sites may vary depending on the specific engine or directory and their display preferences.
To participate in the Text Sponsorship Program, you need to open an account, which costs $25. Ask Jeeves operates on a CPM (cost per thousand) payment model, meaning you only pay when your text ad is displayed. This differs from platforms like Goto.com, where payment is per click. Ask Jeeves charges per impression, with minimum bids for keywords or phrases set at $5 per CPM. This translates to a cost of $5 every time your ad is displayed 1,000 times.
Ask Jeeves provides a handy suggestion wizard to help you choose your keywords and phrases. This tool can be useful for identifying search terms that you might have otherwise missed.
When setting your bid amounts, keep in mind that the minimum bid of $5 per CPM only applies if no other advertiser has already placed a bid on your keyword or phrase. If there are existing bids in the top three spots, you'll need to outbid one of them to have your text ad displayed for that word or phrase. All high bidders' names and bid amounts are displayed, allowing you to plan your strategy accordingly. Bids are placed in $0.50 increments.
After setting up your account, you'll receive a username and password. This allows you to log in and manage your listings, including adding or deleting listings and changing your bid amounts. You'll also receive email notifications if someone outbids you and your listings are bumped from the top three. If you want to maintain your position, you'll need to log in and increase your bid. You'll also be notified if your account balance is running low, so you can top up as needed.
As the trend towards 'pay for listing' models continues, it's wise to leverage programs like Google and Ask Jeeves to maximize your advertising dollar. Not only are you paying for targeted exposure and a top listing, but you can also rest easy knowing your ad is being seen by those actively searching for your keywords or phrases and who are genuinely interested in what you're selling. This is a surefire way to ensure your marketing dollar is well spent.
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