Direct Mail Printer versus a General One

With so many printing companies posing as experts and professionals, it is so hard these days to really get a good printer. One that can give you quality services necessary for your marketing campaign, be it business card printing or brochure printing.

With most of the expenditures of businesses focused on printing their marketing materials such as custom business cards, it is not surprising that there have been a deluge of so-called printing experts even if what they have is a running website and the latest hi-tech printers.

In addition, to make matters worse, these so-called expert printers are willing to even make their prices go even lower just so they can get as many clients to their business. However, when it comes to direct mail marketing, do these printers really know what they are talking about? Would they be able to provide you with the right marketing strategy to help you mount an effective direct mail campaign?

A professional and expert direct mail printer can make it easy for you to have quality printed pieces that would attract and generate leads to your business. Here are three of the reasons why you should pick a printer that specializes on direct mail rather than a general provider who will not be able to distinguish the best means for you to increase your popularity.

1- General printers do not understand the mechanics of a “complete direct mail package”. This means being able to understand the importance of every element and each of the process, from the approval of the proof to the printing of your job order, to inserting your marketing materials inside their envelopes and finally distributing them to your target clients.

A direct mail expert would know how significant it is to have the right envelope printing for example to your marketing campaign. Even as seemingly insignificant as the placing of the window in your envelope, a direct mail provider knows what position can give you the most positive response.

2- General printers are not concerned with cost efficiencies. This includes having to decide whether to go for a 1-up format or a multi-up. A direct mail printer would be familiar with variable data imaging and can provide you with fewer costs to the process with fewer delays to the project. These in turn can help you not only to save on your marketing budget, but they will also help you to maximize your direct mail collaterals.

3- Direct mail printers know how important it is to have short timelines. This means having short and quick turnarounds so you can put your marketing campaign in the mail as quickly as possible. Direct mail marketing works on short timelines as compared to long regular turnarounds for ordinary print runs. Hence, a general printer may not understand your need for a shorter and much faster turnaround and will be able to do your requirement but with additional costs.

Therefore, the next time you are thinking of picking any printer you encounter, stop and make a reassessment of your marketing requirements first. If you need to have your marketing materials at a much quicker time and with less cost to you, you might want to get a direct mail printer. A direct mail provider can surely help you save your budget and prevent you from committing major errors that can cost you your business.