Don't Be Misled

Undoubtedly, if you have been online for any length of time, you get plenty of advertisements and offers in your email everyday. Some you delete, some you read. And every now and then you get one that really stands out. Looks like a really good offer! Best offer you've had in a long time. But have you really studied that offer?

I had an email like that sent to me the other day. It started out talking about co-op advertising. Each person only had to put up $50 and they were going to advertise to thousands of people. Then they said, they would GUARANTEE each person at least 5 leads for each advertising slot they purchased. Since advertising is my business, I caught that immediately and wondered how they could be so sure of these ads that they would GUARANTEE leads. HOWEVER, when I stopped to figure it up, each person would be paying them $10 per lead. Well, at $10 per lead, I imagine any advertising business could promise you results. So what sounds like a great offer for a low price turns out to be a not so great offer at a ridiculously high price.

Now, that business didn't break any rules. They didn't promise anything they won't deliver. However, the way they wrote the ad made it very easy to be misled into thinking you are getting a much better deal than you are.

If you are going to make it on the Internet or anywhere else, you need to be very careful. You need to be savvy and stop and think about all offers you get. Things are not always as they seem at first glance. There are many good offers out there, but you need to check into them carefully. Don't let them rush you into anything by saying they will only accept a certain number of people or ads or whatever it is they are selling. Believe me, they'll be happy to take your money a week from now if you offer it!