Promotional gifts are the perfect way to ensure that your products stand out in a crowded market place.
These days, it takes more than a good product to stand out in the marketplace. You have to get the word out there, and make your name one to remember. One way to stand out from the crowd is to use business gifts to advertise your business, there are two words to keep in mind – functional and fun. The best way to get the most out of your promotional marketing budget is to choose items that will be used often by their recipients. And the best way to ensure that your promotional gifts will be used is to do a little market research and find promotional gifts that your intended audience will want to use.
Market research doesn't have to be exhaustive to be profitable, by the by. Take a walk around your own company to see what items are always in demand. Is there a particular pen that's tucked into everyone's shirt pocket? What makes it different than all the pens sitting in desk drawers? Does your boss favor memo sheets that were a gift from a particular supplier? What benefit does it offer that traditional sticky notes don't? Once you put your finger on what it is that makes a particular item popular with your target audience, you'll be well on your way to choosing a fun, functional and useable promotional gift for your next publicity campaign.
Just to get you started, here's our pick for four top fun, functional promotional gifts at several different pricing levels.
Civic Ball Pensare a hugely popular choice. Their inexpensive pricing makes them easy on the budget, but sleek shape and the cushioned finger-grip barrel makes them comfortable to use. They're available in a wide range of colors, so it's easy to match them up with your company's color scheme. These are the pens most likely to be stolen from your desktop.
Acrylic Bottle Opener Key Ringsare one of the handiest little promotional gift gadgets around. The bottle opener ensures that your customers won't toss these in a drawer where they'll never be seen again. Instead, your logo will end up on their daily use keys so that they've always got the church key available if they need it.
Everyone needs an umbrella sometimes, and the Wentworth Golf Umbrellais a best seller for a multitude of reasons. Quality construction, low price and utility make it a favorite. Your name will be on display whenever the clouds decide to open – and we all know how often that can be.
Coffee mugsare a perennial favorite promotional gift, and we're not choosing favorites here. We guarantee that any mug you choose will find its place to being used every day on someone's desk. Coffee mugs are an excellent way to increase your brand awareness.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
