Let’s take a simple example to show the effect of promotional pens in generating customer referrals.
Imagine that one day a child received an attractive pen along with a packet of chocolate. The next day he will carry the pen to school and show it to all the children in his class. He will not forget to mention that he received the gift when he bought the ‘so-and-so' chocolate from the ‘so-and-so' shop. The children who are fascinated by the bubble top or the funny face fitted on the pen will get motivated to grab one from the same store. They will compete with each other in buying the chocolate and collecting the pen.
The above strategy works wonders, and it has been adopted by many companies, both big and small. If it is the childish craving that motivated the children to pester their parents and acquire the same type of chocolate from the store, it will be the innate craving for possessions that will motivate grown-ups, including well-qualified professionals, to acquire a better quality pen as a promotional gift from the associated firms. The strategy adopted by both the companies is the same. The difference comes only in the nature and the quality of the product. While a fancy pen satisfies the school children, a Parker Pen set will be sufficient to please a high-profile executive. There are promotional pens, is showcased. There you will find the simplest pens that can be gifted in mass corporate events and you can find the most sophisticated designer pens from the popular brands that can be gifted to your special clients. All these pens, however, act as the best brand promotion articles.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
