With no help from Google. No operator to answer your call. No customer service person will respond to your email. You are on your own. Google Adwords TV is an effective way to affordable advertise our product to a national audience, but the hours you spend failing may not be worth it. We offer our suggestions for success with Google Adwords TV.
The opportunity for small and start up companies to advertise nationwide with Google Adwords TV is another change in how advertising dollars are spent in America. As an agency that has worked for many clients both producing the television commercial and placing the media buy, I will share some keys points you need to know to survive the process.
First, there is no help from Google. No operator will answer your call. No customer service person will respond to your email. You are on your own. Google Adwords TV was designed for professionals who work with similar software to place commercials on local cable television. If you are the kind of person who requires assistance during the process, before you start, try contacting support using the email link on Google Adwords TV. You will receive an email hours or days later saying this email is not working. This is your last level of communication.
Second, budgeting is fluid. You are purchasing unused inventory by the impressions. The more money you pay for the commercial placement, the more impressions. Everyone wants to know the same details; what channel, what time, the cost and the number of commercials. Recently Google Adwords TV started charging for DVR impressions in addition to traditional impressions. You have no real idea of the cost until they reconcile the numbers after your commercial has aired. This can take a few days or longer. They extract the funds from your bank account instantly after they have reconciled your account.
Third, there is no way to know in advance when and where your commercial is airing. When you purchase television from a local station or cable company, your commercial is placed on the log. The station can tell you the day and approximate time your commercial will air. These are called pre-logs. With Google Adwords TV you only receive post logs, because unused inventory is not know until the day it airs. These reports from our agency arrive at the end of the twenty-eight day media campaign.
Fourth, this is not magic. This is television adverting made affordable. But like all television advertising, the same requirements to achieve success apply. You must be committed to the process for a few months, at the minimum. If you could air one commercial and sell ten of your products, everyone would be doing it. On average a person must watch a commercial seven times before taking action. And the action they take, may be to purchase a similar product from a different merchant. We will help clients on local placement for any duration, but with Google Adwords TV we only work with clients who commit to a twenty-eight day schedule. If you cannot commit to succeeding with television advertising, there are many other forms of advertising to consider.
Fifth, The technical requirements to upload a commercial to Google Adwords TV are challenging. You must have the exact technical specifications required or your commercial is rejected. Working with our software vendors, we have created three different processing templates. There is no reason why one works one day and will not the next. Be certain your production vendor understands the requirements.
Google Adwords TV is a wonderful tool that is evolving daily. If you do this yourself, be prepared for an education. If you employ an agency be certain they have the experience to effectively navigate the Google Adwords TV process.
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