Growing Business with Postcards

If you have been using brochures and other expensive marketing tools to promote your business, you know for a fact that they can add up to your expenses quickly. Frequently, these tools are beyond the budget of many small businesses. But because marketing is a necessity, what can you do to carry out an effective marketing campaign without making a run for your money?

There is actually one way to achieve that—through colorful and creative postcards. For years now, these cards have been an important part of any business’ marketing toolkit. If you haven’t been taking advantage of these cards as part of your marketing campaign, it’s time you do now.

Here are tips to help you promote your business with post cards.

1) Simplicity sells. When designing the front of your card, you need to put simple but attractive images. Vibrant colors can be used as it generates better response than the dark colors. If you are tempted to be artistic in your card, do so but keep it to a minimum. Use also a font style that is easy to comprehend. If your prospects don’t get your message easily, they will immediately throw it the trash.

2) Get a good mailing list. If you don’t have a mailing list yet or is trying to market to new people, there are many companies that rents their mailing list. Rental fees though are not cheap, so you might want to consider your budget first before renting. A good tip to consider when making your own list is to think first if the person will be interested in hearing from you and learning about your products.

3) Send your card frequently. In order to keep your business on top of your customer’s mind, you need to let them know you are still in business. Send them you cards regularly. After all, a business that people frequently hears from is one that they will likely remember. So, make it a point to send a card quarterly or each month if you have the budget.

4) Don’t forget to follow up. For your postcard campaign to be effective, it is not enough to just give out your cards. You need to do a follow up with your prospects after sending them you card. This would not be hard for you to do as you already know who your prospects are, so you can phone, e-mail or visit with them to do a follow up.

5) Pictures are good. Pictures are important. They speak a lot about your business and the products or services you offer. When you have the right image, you can easily get your prospect’s attention. Be sure that you choose the best image that will reflect best the image of your business.

6) Make a good copy. The content of your postcards is what will encourage people to make an action at once, which will eventually result in a sale. A good copy with actually motivate your prospects to do visit your website, come to an event you are organizing or avail of the discounts you offer.

When done well, you post card will help you build your business and your image. This, of course, would require repetition. The process can be easy and cost effective if you do it with exceptional post cards.