Are you seeking to significantly boost your website's traffic? Have you been restricting your promotional efforts to online channels only? Let's delve into a simple yet effective strategy that can drive thousands of visitors to your website in no time - the humble postcard. Despite being a traditional method, postcard marketing, when done right, can yield astonishing results. This article will guide you on how to leverage this powerful tool to its fullest potential.
Before you dismiss this idea as outdated, consider this: over the past month, my clients have added thousands of names to their customer lists using simple 3x5 inch postcards sent via regular mail. This method may not be cutting-edge or glamorous, but it is undeniably effective. The results can be astounding if you know how to maximize this medium's potential.
Postcards are effective because they are more likely to be read. They are read more frequently because there is no envelope to open. Everyone will glance at a brightly colored postcard when it arrives in the mail. Therefore, the first rule of postcard marketing is to always use brightly colored postcards. I personally prefer sunshine yellow for my postcards.
Start with a compelling offer. I like to offer a FREE E-BOOK. So, I put the words "FREE E-BOOK" in big bold letters across the top of the postcard. It's perfectly fine to be bold! Your goal is to capture attention, so use the biggest, boldest typeface you can find!
Under that bold headline, I usually provide a bit more information about the Free E-book's value. It might look something like this:
"You can GET RICH on the Internet! Learn how in a powerful FREE E-Book by Expert Internet Marketer, Robert Imbriale. Claim your FREE copy of this eye-opening E-Book now! Go to http://www.ultimatewealth.com"
That's it. I don't put any more copy on the postcard. I might include a graphic of the e-book's cover, but nothing else. It's possible to say too much, so you're better off saying less and getting more response because the prospect is now curious and will visit your website to find out more!
All I want to do is get the prospect to RESPOND by visiting my website. So, I give them enough information to pique their curiosity and then let them come to my site to get the whole story.
You could also run a contest and use the words, "You Could Win" along the top of your postcard. I tested this headline a few weeks ago for one of my clients, http://www.welburngourdfarm.com, and the results were amazing! In just a few short days, they had received thousands of visits to their site because of this one little postcard!
Your postcard must simply attract attention and then direct the reader to your website. NEVER try to SELL off the postcard! There is simply not enough room to convince a prospect to make a purchasing decision. And I know that your natural temptation is to try and tell them about EVERYTHING that you have to offer. DON'T DO IT! Stay focused, keep it short, and you'll see thousands of people on your website in just days!
Get your list together, (or rent a list from a list broker), print your labels, place a mere 20-cent postage stamp on each postcard, and drop them off at your nearest Post Office. There is not much to this form of promotion, and it will be well worth your efforts if you follow the simple guidelines I've just outlined for you.
My very first online marketing promotion was a postcard mailing that I used to promote my very first online marketing venture in 1989. At the time, I invested less than $200 to print and mail my postcards and made over $5,000.00 in sales!
The good news is that postcards are just as profitable today as they were then! So, go get some postcards made up, bring them to your local printer, and get a few thousand copies made. In days, you'll see a nice jump in traffic to your website - and your profits!
This is one great marketing tip, and I've got at least 20 more on my CD called, "21 Ways to Promote Your Web Site." Get yourself a copy right now at www.ultimatewealth.com and you'll be on your way to Internet profits without investing a fortune in advertising!
Get Your Idea Out of Your Head and Into the Market
Whenever I am on the road ... I always run into ... with many great ideas. My most recent trip to New York City for a speaking ... was no ... as I had the pleasure of mee
Mastering the Art of Identifying Prospects Who Purchase
Discovering high-quality, responsive prospects is a pivotal challenge in sales and marketing. This article delves into the strategies for identifying potential customers who are most likely to engage with your business. We'll explore the nuances of prospecting, including the importance of understanding your ideal customer profile, leveraging demographics, and the pros and cons of different types of prospect lists. With the right approach, you can significantly increase your chances of converting prospects into loyal customers.
The Power of Inquiry: Your Path to Success
The well-known adage, "Ask and you shall receive," is more than just a pleasant saying. It's a fundamental principle that can guide you to success in all aspects of your life, from personal relationships to business ventures. However, many people struggle with asking for help, often due to a desire for independence or fear of appearing weak. This article explores the importance of asking for help and provides strategies to do so effectively.
