How to make a great web video – 6 hot tips

Search engines are the lifeblood of the small and medium-sized business, so a slick video production for your homepage is an essential tool with which to inspire visitors…and convert them into customers. James Brown, Production Manager of San Diego video production company EPIC Productions, offers 6 tips for making a dynamic web video that extends a ‘virtual handshake’ to potential customers.It must look and sound professional – don’t cut corners

- Use decent, royalty free music - the free tunes on your Mac have been heard before.

- If the video requires a voiceover narration, use a professional voiceover artist.

- Don’t compromise on the quality of the footage or images used – use good quality stock footage/photos if you need to.

Keep it tight and focused

- Viewers must keep watching until the very end so they see the ‘call to action’.

- So don’t lose them with a long-winded narration….get to the point.

- If it’s longer than 2 minutes you will lose people’s attention.

Don’t try to be too clever

- Your message should be clear and easy to follow.

- Be direct and honest about the value your business can add.

- If you confuse people about what you do, you won’t get their business.

- Get input from your staff on the concept – this video represents the whole company.

Show your range – but play to your strengths

- One size won’t fit all, so (concisely) present your full range of products/services

- Use well-designed captions to convey information without losing momentum.

- Be specific. What is it that you do better than anyone else?

- Don’t say you do something that you don’t…you will get found out.

Give your company a face

- Consider having a senior executive to offer the company’s vision/philosophy.

- They can tell viewers what makes your company different and special.

- They can formally invite people to make contact – a nice ‘human’ touch.

 Call to action

- Be clear what you want people to do. Should they call or email?

- Leave the relevant contact information and website on-screen at the end.

- Be ready for those calls and emails - and ready to deliver on your promises.

For more information regarding San Diego video production company, web video production company, video production specialist and corporate video services please visit: www.epicproductions.tv