Getting more clicks on ads is the holy grail of CPC (cost-per-click) based monetization. But it’s a journey with many questions along the way. Bringing audience to your content is important. Unfortunately, page-views rarely pay the bills. Highly priced, well targeted ads are great. But what good are they if no one clicks them? How do you make readers click more, while staying in Google’s good graces? And can you keep the users coming back while doing so?
At this point, you’re probably tempted to scroll down and see what we learned from our clients’ experiments with AdSense using the AdNgin optimization platform. Before you do, you should remember how unforgiving the Internet can be.
A sharp and fast increase in clickthrough rates will make Google suspicious of click-baiting. At best – they will try to compensate by lowering the inventory value of your site and CPCs accordingly. If you’re particularly unlucky (or cheating), Google will disqualify your account altogether. And no one wants that.
This effect can be pretty random, so if you’re experimenting manually – beware of Google’s wrath. If you’re using the AdNgin platform, we’ve got you covered. Our proprietary algorithm is aimed at increasing revenues over a period of time (not too long, of course), with stops and checks in place to ensure CTRs grow at a pace Google AdSense will like.
If it makes you feel better, know that you are not alone in this challenge. All publishers, regardless of audience size or niche, want more legitimate clicks turned into revenue. We at AdNgin know for a fact (and we’ve tested this extensively!) thatCTRs can have a direct impact on RPMs (revenue per 1,000 impressions) and CPCs. So CTR growth is where you should be focusing most of your optimization efforts.
4 Real-world AdSense CTR optimization techniquesBonus: Don’t analyze your AdSense at the ad unit level. To get a fuller understanding of your ad revenue and user experience you need to analyze at the page level also known as revenue-per-page (RPP).
Many publishers ask themselves what ad size is the best for their layout and content. It’s not always about location, sometimes it’s the size that matters. Is bigger better? Where and when? And why do these questions sound so dirty out of context? One of our publishers discovered the answers to most of these questions.
Over a few weeks, the result was an increase of 69 percent in CTR and 18 percent in AdSense revenues. If you’re curious about the whole process, you can read about it here.
Two of the interesting conclusions from their experiments are about size. Many think that when it comes to ads, bigger is better for CTR. For L’express, this was half true.
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Without effective social media reporting, the resources invested in collecting and analyzing the data are wasted. Sure, you can create a social media report in a spreadsheet or tables in a document, but that takes precious time. Why waste it when you can automate most social media reporting tasks with one (or more) of the tools we’ve picked for you?
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![[Infographic] The Secrets Behind Successful Google AdSense Ads Articles](https://www.articlesfactory.com/pic/x.gif){kind=small}