From the title given in this article, you might be wondering How a Logo can Change a Defeat into a Winning? If you’ve been wondering about it, it’s good because it is curiosity that makes one to keep learning & developing. As a logo specialist, I have a special bond with the logo so that the way I see it is different than the designers usually have. Usually designers considered Logo only as a symbol or picture that represents a product, a company or a group. I see it as a whole unique item.
Can a logo change the defeats into winnings? The answers can be found after you finish reading this article.
If we as human have faces & bodies to be easily recognized, how about the goals? I see logo as the face of a goal; it represents everything that doesn’t have actual visual form. Logo has big influences, e.g.:
Based on my personal experience, I often find that a company that has a bad logo usually doesn’t last long or go bankrupt. Based on the histories, big companies who can be winners are the ones who have a good logo or companies that are renewing it with new goals that is in a line with the time.
How to make a good Logo? A good logo is the one that derived from good vision, mission & strategies. A company that can win, is the one that has good vision, mission & strategies. Therefore, the first step in making a logo is to make vision, mission & strategies of the company.
In the same view that human have 3 dimensions, which are, body, soul (thoughts) & spirit; logos have visual, strategy & vision. In logos, the spirit dimension is the vision & mission which can’t be seen visually but are the preliminary element of forming the Logo. The Strategy Plan is the Thoughts Dimension while its visual form as the Body Dimension.
The logo making process steps is started from the vision mission building stage, then strategy stage which explain how to reach the vision & mission which translated into the logo form.
Stage 1. Vision & Mission
In making a vision mission, there are some important requirements factors that we should know.
Stage 2. Strategy Plan
This strategy is used to get The Vision & Mission, which are:
Stage 3. Logo Implementation
In the Logo Implementation, there are 7 steps which are:
By doing all of these stages, we will produce a perfect logo which can strengthen the company that I represents.
This is the answer of the above question, “How Logo can change Defeats into Winnings” because a company that about to be bankrupt, if they do the correct Logo Process, that is started by forming the Vision & Mission, Strategy Plan then the Logo Implementation, will resurrect again.
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From my experience as a logo designer, I have conclusion there are 3 kind of logo type: 1. The logo represent for your vision mission. 2. The logo represent for your branding name. 3. The logo represent for your product.