People these days tend to overlook and forget about the importance of a professional card. Truth is, it is actually one of the most powerful tools one can have in the field of advertising. The small piece of paper reflects your credentials and the image of your enterprise.
People these days tend to overlook and forget about the importance of a professional card. Truth is, it is actually one of the most powerful tools one can have in the field of advertising. The small piece of paper reflects your credentials and the image of your enterprise. It is often the first item your potential clients receive, which is why the impression it makes can either make or break you. Having online business cards crafted and published professionally for your benefit is a great investment.
Cheap is not always the best option if you wish to create a strong and positive image for your clients. Doing the design yourself and printing at home with ordinary printers can create a finished product that looks mediocre. Spending money on having industry experts help you accomplish the task is a wise decision because they have the background, tools, and experience needed. Communicate the details of your credentials, company, services, and products with the professional designers, so that they could translate all these in designing your card.
Keep your cards simple. These items do not have a lot of space. They are usually just 3.5 by 2 inches in size. Only include the details that matter most, such as your name, position, company name, address, contact numbers, email, and internet sites. Too much text and small fonts are not pleasant to the eyes. If a brand logo or photo must be added, make sure that they are not too large. For individuals in the entertainment agency, agents, or realtors, adding a personal photo might be necessary. The standard shape is rectangular. This is the safest shape that can fit wallets and special containers or albums people use in storing them. Unconventional shapes are memorable yet informal, so they can only be used in professions not involving coats and ties. The back of the card is usually kept blank. Most individuals only look at the front part, so adding important details at the back is not a good idea. If you really wish to have things printed on the back portion, be sure that the information is only supplemental, such as your company tagline or your brand vision.
Once you already have your business card printing done, the next thing to work on is distribution. Always carry these things with you wherever you go. Do not limit yourself by giving them out only to people you get to shake hands with. You may pin them on bulletin boards or mail them to target clients living far away. Grab every opportunity to advertise.
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