An overview of bookmarks as a commercial printing product
It may be nothing much more than a printed piece of card slipped between the pages of a book. Bookmarks are one of the usual products sold by a commercial printer, and with all of the bibliophiles around the world, it is not surprising. Aside from this however, it is also quite interesting to learn that even bookmarks have a unique value to various businesses and companies all over the world. To learn more, here are some basic facts about bookmarks.
As mentioned above, bookmarks are slipped between pages so that a reader will be able to keep track of his progress in reading a book. They are usually made of sturdy paper or card, but they may also be made out of a variety of different materials including, but not limited to, metal, plastics, and even materials like wood, leather, and fabric. There are also many designs and gimmicks that can be used for bookmarks, such as a simple decorative bundle of string or a thin clip designed to stick to a page without causing damage to a book. We are, however, concerned with the more generic type of bookmark, which is the commercially printed type of bookmarks produced by commercial printing companies all over the world.
Booklovers who also have a tendency for collecting things form a certain percentage of customers buying printed bookmarks. However, it is less commonly known that even big businesses and companies also regularly order bookmarks, regardless of whatever their trade or specialization is. The question is, what would these business owners and companies have to do with such materials? The answer is quite simple: bookmarks, just like most other products, have a great marketing and publicity value. They can give out just as much information as a standard business card or flyer, but at the same time, they have a purpose, which is entirely independent from publicity. People will receive bookmarks from just about any company just to have something to use when reading a book, and even if they are not really interested in the advertisements printed onto the material, they are practically walking publicity themselves just by carrying the bookmarks with them. You are not likely to use a business card or a flyer, and especially not a poster, as a way to mark pages in a book, but you can certainly use a bookmark for publicity.
The most important thing to remember when printing out bookmarks is to make the designs unique and attractive, if not anything else. Even with just fancy decoration and a simple company logo, a bookmark will already be a powerful marketing tool that is easy to carry around and easy to give to other people. Commercial printers understand the value of a cleverly used product. Bookmarks are just one of the examples that commercial printing products are simple, versatile, but most of all, effective.
