Planning and Repeating a Postcard Marketing Campaign

Direct mail is one of the most effective traditional marketing techniques today. If you want to reach out to your customers in the easiest and least costly manner, then what you need is to do carry out a direct mail campaign.

One great material to use is the postcards. But what really are post cards and what can they do to your business? In a nutshell, these cards are a simple and colorful way of communicating to your target customers. They deliver your message in the easiest and quickest way without taking a lot of time from your customers.

In essence, a post card campaign needs to be done several times before customers will respond to your mailings. A series of mailings is necessary in order to for your business to get maximum benefit from the campaign. If you don’t do this and you only send your cards once, you are only getting the job half done, which in the end can result in waste of investment.

Although people will hold on to your cards for months or even years, if you want to increase the chance of your customers responding to your campaign, you need to repeatedly send your cards. This is a good way to keep your customers reminded of you and motivate them to purchase from one. One time mailing is not help you reach your goal or your bottom line.

Keep in mind that the whole point of marketing is to repeatedly promote. People should pay enough attention to your offerings to get them to buy. A simple promotion is sometimes better than no promotion at all.

If you communicate to your customers in full blast, you are likely to get good inflow of customers, calls, and purchases. But the initial blast is not enough, so you need to repeat the campaign consistently.

In most cases, planning is the key to a successful campaign. Before your stand the process, you need to effective set up your plans. Here’s what you need to plan carefully:

• Budget. Of course, your campaign will all depend on your budget. If you have enough marketing dollars, you can repeatedly send your cards for several times. It’s best to send them once or twice a month.

• Mailing list. You need to get your cards to the right people who are likely to buy your products or services. Otherwise, you would only be wasting your time and money on customers who won’t even bother looking at your cards. You can either generate your own mailing list or buy it from a reputable provider. Make sure that the names on the list are those that have the right demographics fit to the description of your potential customers.

• Design. You need to attract the attention of your target customers. In order to do this you have to make sure that the design of your cards is attractive and intriguing. Of course, the front of your postcards has to be colorful and appealing. But just the same, the back side has to be well designed. Often, it is the back side that they see first as the addressed is printed here, so you have to make sure you are able to catch their attention from this point on.

• Printing. You need to decide if you will do the printing on your own or hire a professional printing company.  In most cases, it is best to hire a pro to ensure your cards will have a professional and appealing look.