Postcards: Marketing Strategy that Doesn’t Take a Lot of Investment

If you have used billboards and TV ads in the past to promote your business, you know that the cost can add up in a hurry. You have to spend a considerable amount of money just to come up with a decent billboard or ad, but there's no guarantee that you will get response. The best you can get is an inquiry from someone who is selling ads in their publications. That sure is a lot of waste of marketing dollars for your business. Although these sales people will tell you that you need to spend money in order to make money, you can’t actually gamble on investing a huge amount without guarantee that you will get something in return.

This doesn’t mean though that you don’t need to spend money anymore. As a small business, you need to promote as well. There are cost effective means of promoting these days. One strategy you can use is using colored postcards. The post cards are an essential part of marketing a business that won’t take a lot of investment.

You are probably asking why the post cards are an effective tool as opposed to other marketing tools. If you don’t have enough money to spend on your marketing campaign, then these cards is the best option for you. They are low cost to produce and don’t need a lot of investment in order to create decent cards. Here are the other benefits of post card marketing:

1 – Even the smallest businesses can take advantage of the post cards. Each card can cost less than a dollar each, and if you have your own mailing list, you don’t need to spend extra on buying or renting a list. Even mailing doesn’t cost a lot, so you get to achieve a lot of savings.

2 – Discreet marketing is something you can achieve with post cards. Your competitions won’t know what you are up to when you send these cards to your customers unlike a newspaper or billboard ad that broadcasts to everyone your offerings.

3 – It is simple to track results. You can simply tell your customers to bring your card if they want to avail of your discounts. This will let you know how many have actually responded to your campaign.

4 - Postcards are actually handy. People can actually carry them in their pocket or bag. Anywhere they go they can carry it with them and even show it to people who they think might be interested in your offerings. They might even display it on their refrigerator door to keep them reminded of your offerings.

5 – There is no need to use an envelope when sending them so you get to deliver your message quick and easy. Your message is read straight from the mail box.

6 – Assessing an offering is easy with these cards. Just send them to a group of customers and determine how effective the offer is. If it is successful, then you can start printing your templates in bigger quantity.

7 – If you send several cards to the same customers, you increase the chance of getting positive response. People, after all, need to at least be exposed seven times to a campaign before they act. Because the post card is inexpensive to produce, you can afford to send them several times to your customers.