If you are considering promotional items or gifts for your next advertising campaign then this articles can provide you with a brief summary of what to look for.
If you've never had to order promotional items before, it can be a little bit confusing. Here's what you need to know to make the whole process of choosing, pricing and ordering business gifts like printed pens and customized coffee mugs are so popular with those who buy promotional items is that they fit all of the above criteria for nearly any business. In addition to those general guidelines, though, you should also choose promotional items that are appropriate for your intended use or promotional campaign. Printed plastic pens may be appropriate to hand out at the till in your store, but if you're wooing a corporate account, you'll need something with a bit more oomph.
How Much Promotional Items Cost
Reading the pricing charts for promotional items may seem like trying to read a foreign language if you're not used to them. Generally, the charts will list the price per piece dependent on the quantity that you order – the more you order, the less you'll pay per piece. The price of the item nearly always includes printing in one color on each item. You'll pay an additional cost per piece for each additional color. In addition to the per piece cost, you'll pay a one-time set-up fee for the entire order. Usually, that fee is per color used in the printing process.
Printing Area
Promotional products have a designated “printing area”. The size of that printing area will be listed on the product's pricing page. Some products have more than one printing area. Printing on more than one area will generally add to the cost of your order.
Timing Your Order
Most companies that provide promotional items to businesses do not manufacture or stock all of the items that they sell. Since they have to order the items from the manufacturer and complete the printing before filling your order, they generally require at least 14 days lead time for an order. There are some items that they can turn around more quickly, sometimes with as little as a week's notice. Short notice like that, though, will severely limit the choices that you have.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
