If you are considering promotional items or gifts don't forget the delivery method when calculating the costs of your campaign.
Choosing promotional items for a marketing campaign involves so many different pieces of the logistics puzzle. Once you've narrowed down your prospective market and decided on a variety of promotional items that are appropriate for your campaign, you have to consider other factors – like how your delivery method for the promotional items will affect your choice of item. One of the most common methods of business gifts for mail campaigns, there are several things to consider. If you're sending out a mass market direct mail campaign, you'll want to consider:
- cost of the item- packaging for the item- weight of the item
Excellent promotional items for mass mail marketing campaigns should be low weight, low cost and easy to package. Some of the best choices for direct mail campaigns include:
- Printed refrigerator magnets generally only cost pennies per piece and weigh only a couple of ounces. Since they're seldom breakable, you don't need to take any special precautions with packaging them for the mail.
- Stick note pads are very popular promotional items for mail campaigns. They're inexpensive, lightweight and every pad of sticky notes has the potential of being seen by several people besides the original recipient.
- Informational pamphlets aren't often considered as promotional items, but they can be among the most useful items that you can send out. In order to be considered “promotional items” rather than promotional materials, they should offer important information about a general subject other than your own company's products.
- Calendars have been among the most popular promotional items for decades. Whether you choose wall calendars, pocket calendars or desk calendars, they're useful to everyone, flat and easy to mail and weigh very little.
- Key rings are another item that nearly everyone can use. Depending on the style that you choose, they're lightweight and can be mailed in an envelope to keep postal costs low.
- Candy mints are growing more popular as promotional items. Whether you choose pillow boxes, tins or cards with candy mints, you'll have a promotional item that mails easily and is low cost.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
