One of the most important segments of your market is right at your fingertips – in your rolodex or customer list. While it’s always important to attract new customers, the lion’s share of your business comes from repeat customers, especially in the hospitality industry.
Whether your business is an inn, a restaurant, a pub or an event venue, your bottom line would suffer severely if even half of your repeat customers moved their custom to a rival. That's why it's every bit as important to romance your existing customers as it is to woo new ones. Be sure when you're creating marketing plans that you include your existing customers in your budget with little thank you gifts that will remind them of their time with you, and invite them to return.
What has all this got to do with promotional mugs in the dustbin – they take them home and use them, sometimes everyday. And every time that they use your mug, they'll be reminded of their stay with you and how pleasant it was to be treated like royalty.
The promotional items that are regarded most highly are those that are perceived as having a high value. Promotional mugs can be bought for a song when you buy in bulk, but your patrons are well aware what a good quality coffee mug costs in the shops. When you hand them a lovely wrapped box at checkout time, it will make an impression; and when that box holds a coffee mug that is distinctive and substantial, that impression will shine.
Go a step further than simply ordering promotional mugs with your company crest or logo printed on them, though. The most effective “Please come back soon” gifts that you can give are those that recall your best features to your customers. As a resort or inn, your business has the advantage in this department – you have attractions and views that brought your patrons to you in the first place. Choose one of your best publicity or marketing photos – the stretch of beach at the foot of the cove, perhaps, or the fountains in the gardens – something that is distinctly associated with your place of business, and put that on your promotional mugs as a reminder of the lovely time that your departing guests had while they were with you.
Any item used creatively can make your business stand out above the rest. When you give each of your departing guests promotional mugs to take away with them, you'll be sending them home with a daily reminder of their wonderful vacation, and practically ensuring that when it comes time to book their holidays next year, they'll come back to you. Check out the leading promotional gift suppliers online today to learn more.
Use Promotional Pens to Greet Your Business Friends
If you wish to market your brand in the business network circle, do it with promotional products. Products like pens are the best gifts that can be used for this purpose. The use of pens is universal whether it is with a student, an executive, housewife or anyone else. Pens are the most sought after products used to pitch in for new business and promote existing business.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
