Article marketing remains as one of the few successful methods of free advertising. In addition to the research and writing process of article marketing, tracking your articles also plays an important role.
The basics of writing an article include doing research and composing an article on a single topic of about 500 words. The topic should be something that’s of interest to your target market. At the end of an article is the resource box, which contains your bio details as well as the specifics of the product or service that pertains to the article.
Once you’ve completed the task of writing the article, the next step is to make it known. Typically, this will occur through the submission of the articles to directories. Article directories close the gap between the writer and the publisher. Once the publisher decides to include your article on their website or in their newsletter, it will take place on the condition that the resource box is included. Therefore, the writer gains publicity and the publisher gains worthwhile content.
The remaining aspect of article marketing is the tracking. Tracking is necessary for determining which directory your website traffic comes from. For example, if you are submitting your articles to a number of directories, you will be interested in knowing which one produces the most valuable results. This will save you time when it comes to knowing which article directories to use. You’ll also be able to conclude the steps you need to take in order to achieve higher search engine rankings.
Just as web hits and keyword ranking are valuable stats to have, the number of pages indexed and the amount of back links each article gained is also important. However, tracking these items is going to take up a lot of time. Don’t lose sight of what’s most important in the equation: writing articles.
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