Satisfaction Guaranteed: Guarantees to look for in a Commercial Printer

Dec 5
06:47

2011

Vicky K. Russell

Vicky K. Russell

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Here are the very important guarantees to look for in a commercial printing company.

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You may have already read somewhere or are naturally aware of the different things that a commercial printing company like Dallas printers or DFW printers must be able to promise its customers. These guarantees are only a basic necessity for a business,Satisfaction Guaranteed: Guarantees to look for in a Commercial Printer Articles and sometimes, the same guarantees may even be perfectly applicable to a number of different trades or industries. In case you have forgotten or are unaware of them, here again are the most important guarantees to look for in a commercial printing company and some background discussions on the relevance of each and every one of these guarantees.

Punctuality. First and foremost, a company must be able to guarantee that it will be able to deliver prints on time and on the specific date that you set for the deadline. Punctuality and promptness are basic qualities of reliable commercial printing companies, and the printers without these guarantees or are unable to back up these guarantees will not be likely to be able to back up any other claims. Some words and slogans to look for are “100 % On-time”, “Never Late”, “On-time or we’ll make it right”, among others.

Quality. Another guarantee which you must look for in a commercial printing company is the quality guarantee. As its name implies, this is an assurance to the commercial printer’s customers that all of the prints and products that they will be receiving are of high quality and follow strict standards of quality control. The word “quality” is an umbrella term that may encompass durability, good design, simple but with great impact, and a whole lot of other terms that would collectively mean high quality.

Courtesy. Not only does a commercial printer have to guarantee quality and on-time prints, but it must also be able to guarantee a pleasant and helpful experience with customer service personnel. Good commercial printers always seek to keep employees who know exactly how to assist confused and stressed customers, and they must be able to prove this with a customer service guarantee.

Price-matching. This is perhaps the only guarantee which may or may not be optional for a commercial printing company to offer. Of course, it would be better if a commercial printer would be able to assure its customers that its prices would always be below or at the level of competitor’s prices, but customers will not always be able to find printers that would have this specific guarantee.

Satisfaction Guarantee. This guarantee says it all; great commercial printers always aim to please and would always ensure that customers are 100% satisfied. Ideally, customers would always be getting smooth and faultless service, and commercial printing companies try hard to make this a possibility. However, even with a guarantee like this, problems may still arise and it is the company’s job to make things right.

These are a few guarantees that you should make sure of from your commercial printing company at the very beginning. For sure, Dallas printers and DFW printers offer these, but with all of the other commercial printers competing in the world, you can never be too sure.

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