Sticking your Business Information In Some Pretty Obvious Spots
One way that many large companies get attention is by doing small quick ads. It seems strange to advertise like this when they could spend more money on advertising that is longer and more drawn out. The reason being is that they know at the big ad firms how people are most likely to remember. By the constant bombardment of a short message, people are more likely to retain the information.
One way that many large companies get attention is by doing small quick ads. It seems strange to advertise like this when they could spend more money on advertising that is longer and more drawn out. The reason being is that they know at the big ad firms how people are most likely to remember. By the constant bombardment of a short message,
people are more likely to retain the information.
When you use repetition, people have more of a tendency to become familiar with the name and slogan of a business or product. Without realizing it, people will have the information completely stuck in their brains because of hearing it so many times, or seeing it. Eventually when faced with a decision between two similar products or businesses, they will definitely lean toward the one with the name that is stuck in their heads. This is the whole reason behind this subtle form of advertising.
You can get this exact type of advertising with certain promotional products. Magnets and magnetic calendars are perfect for this sort of thing. When you give one of these to someone they will normally immediately stick it somewhere that it will get seen a lot. Either the refrigerator or a filing cabinet. The magnet will have the most important info from your business, such as the phone number, web address, and logo. Every time someone goes to grab something from the fridge, or to retrieve a file, they will yet again see the business information.
The same type of repetitive advertising that the big companies do takes place on a small scale with these magnetic calendars. Even the tiniest company can make this happen because it is within budget. You can make your magnetic calendar as pretty or as colorful as you want, as long as someone looks at it you are getting a full years worth of advertising.
Any business can implement inexpensive promotional items in their advertising plan. It will help you to get brand recognition and help to further your customer base through exposure. It is simple and works very well over time.