Thank You Cards and Relationship Building

Do you want to keep your existing customers coming over and over again? Then you need a marketing tool that will help keep your customers interested in your business. Doing this won’t really take a lot of time and resources if you will do thank you card marketing. Thank you cards may not be your first tool of choice when it comes to generating repeat purchases, but these cards will actually do a lot of wonders to your business when done well.

First, let’s answer the question why write thank you cards? In the electronic age, it may seem foolish to send thank you cards when email, chat, and text messaging is the primary mode of communication. But you have to understand that there are flaws in electronic communication that will prove to be lethal to your business. For one, emails can easy get into the spam folder, causing your message to get deleted without getting read. Also, not everyone log on to the internet all the time. If you have an urgent message, they might read it late or not even read at all.

If you send traditional a thank you card, people will surely see it in their mail box. If the card is designed well, they might even read it first. You have to realize that in today’s electronic age, people love receiving something different, even if by different it means going back to the basics and doing direct mail.

What’s great with thank you cards is that they can help you build relationship with your customers. If you send your cards after a successful sale or any event that requires you to thank your customers, they will feel appreciated and valued. If you can keep them happy and satisfied with your service, they will surely buy again from you.

Thank you card marketing is not actually a new strategy, and it doesn’t cost a lot to produce. Even if you are on a limited budget, you can easily create your cards. In fact, you can always create your own cards. Just make sure that you make your cards personal and customized so people will see that you took the time to create a card especially for them.

Aside from the standard function of thank you cards which is to extend gratitude, this card can also be sent as a follow up to customers. Next to thanking your customers, you can also update them with the latest happening in your business. If you have a new product, upcoming event, or new promos, you can tell customers through your cards. But be sure not to sound too promotional in your cards. Remember that your main purpose is to thank your customers. Just tell them to call you or check out your web site if they want to learn more.

If you haven’t sent thank you cards to your customers before, you might want to try it out today. These cards are a great shift to the standard marketing techniques you have been doing over and over again.