The Right Way to Design Postcards

To many business owners, the thought of creating a marketing campaign immediate spells expense to them. They immediately cringe at the thought of marketing. But marketing can be fun, economical and easy if you know how to do it.

There are actually a lot of ways you can carry out an effective marketing campaign. One of that is through postcard marketing. Postcards make sure that you get people’s attention. Aside from that, these cards also motivate your customers to hold on to your card and not to discard them easily. Even if they don’t have immediate need for your offerings, they can always keep your card until the time they are ready to purchase from you. They can also be given to friends and family by your customers who they think need your products or services.

But what makes an effective postcard design?  Here are some tips to help you create great cards for your business:

Take your time in conceptualizing your card’s design. When creating your design, it’s important that you don’t rush the design process. You need to give your card’s look a good thought. You can always hire a professional designer and printer in order to come up with the best design for your cards.

Make sure to use heavy and thick paper stock. Though they cost more than ordinary cards, a thick and heavy card stock is more durable and long lasting. It will make sure that your card reaches your recipients in pristine condition and allow them to keep your card for a long time. Be sure to invest well in the paper stock to guarantee effective result.

Balance off your message with a great design. No matter how compelling and effective your message is if it is not complemented with a great design, you can’t be sure that your card will be read and kept. So, make sure that your message and design work together in marketing to your prospects. Be sure that your message is attractively highlighted by your design.

Invest well in your cards. The overall look of your postcards will basically depend on the quality of printing.  Certainly, colored printing will cost you more compared to black and white printing. It’s best to set a specific amount for the printing of your card so that you will be able to create a design and look that works well with your business and your budget.

Make good use of the backside. The common trend today is to place all the design in front of the card. Keep in mind though that your prospects are likely to receive your card back side up. In this case, they will see the back part first. It’s important that you design the back of your cards effectively to ensure people get to keep your card. Make it easy for them to decide on keeping your card with the layout of the back part.

Make your cards intense. Vividly designed and colored post cards produce better response than dark and dull cards. So make sure to put colors in your card to make it attractive and compelling. Be sure to choose the color carefully. Pick the one that best fit the nature of your business so your prospects will be encouraged to display your card on their desk or stick them in their refrigerator door.