THE ROLE OF COLOR IN BRANDING

Brand identity includes aligning several elements like logo, illustrations, typography, slogan, icon, and most importantly color with the help of your branding agency in Dubai.

Color is a very important part of brand identity that it is solely capable of creating an emotional brand recall. According to marketing researches over the years, it is proved time and again that colors have the power to impact our emotions. By associating with the right branding company in Dubai, you can determine the right color for your brand identity. 

How Color Impacts Your Target Audience? 

It’s a fact that colors attract people, and makes your presence appealing. According to research, men and women perceive colors in different ways - it was found that women prefer bright colors while men find dark or subtle colors more appealing. Likewise, brands focusing on younger customers go for energetic colors, and for older customers, traditional and solid colors are used. Thus, deciding on the brand color depends on the particular segment of the audience you plan to cater to. 

How Color Impacts Sales?

According to a leading PPC agencyin Dubai, colors can impact the conversion and sales of your business. Experts say that colors like red and green create an urgency in the mind of your customer to move ahead. For instance, limited-time offers are announced in red to indicate the emergency of making a purchase. Choosing the right colors is especially important when designing a website as the right colors can decide the conversion rates. 

Choosing Brand Color Based On Category

The category of product you are selling also impacts brand color. Most often, certain colors are associated with specific products. For instance, red and yellow are commonly used for food brands. Also, green is not a popular color to market food as it reminds us of fungus, or food turning bad. Likewise, the colors blue, brown, and green are most picked by travel or outdoor adventure companies - and there is less chance for them to choose striking colors like yellow or red. 

Which Color Should You Choose?

Color theory says that different colors carry unique emotions and feelings. Here is a brief guide to choose the aptest color for your brand. 

Green

Green symbolizes freshness, vitality, and prosperity. It’s also a metaphor for nature and wealth. If you are an organic product company, outdoor business, or travel company, green would be the perfect pick for you. 

Red

The color red instantly suggests excitement and passion. It is also related to a sense of impulse or urgency. If you are a food or entertainment brand, red is a no-brainer. 

Blue

Blue immediately conveys trust, peace, and serenity. It’s a calming color and is the best choice to build trust. If you are planning to brand a banking or technology service, blue can be the first color to consider. 

Yellow

Yellow simply translates to sunshine! Thus, it is a color that is associated with optimism, new beginnings, and hope. Yellow is a cheerful color and emits happiness. Most often, family-oriented businesses use yellow for their branding.