2021 has introduced newer aspects of digital marketing to beat the cut throat competition taking place in every industrial sector. This has transformed the thought process behind developing the ad campaigns. Today the ad campaigns and SEO content should address social causes, environmental issues, and they should surpass the ad blockers and be visual search friendly.
In today’s time, digital marketing is done for two types of audiences. One is generic digital marketing to address the mass audience and the other is niche digital marketing to address the selected audience. The niche digital marketing is more technical, customised, and require a different kind of marketing acumen as well as services to address a particular set of audience to spread brand awareness as compared to generic digital marketing. The digital marketing services in Mumbai cover both types of marketing to assist enterprises in growing their businesses.
As per the survey conducted by Accenture, the purchasing behaviour has changed in the recent few years due to cultural shift. 41 % of the customers have switched brands that do not include diversity and identity. 29% of the customers switched brands that do not support social causes like LGBT, ethnic minorities, gender equality, etc.
Therefore in 2021, the content should include matters related to sexualities, racial diversity, religions, people suffering from any kind of disabilities, etc. Marketers need to be cautious of what content they are sharing on social media, on their websites, in the form of blogs, images, videos, etc. to cover all the matters that are important for the well-being of society.
For the last one-two decades, the aim of SEO marketing was to make a website visible at the top of the search engine results. With the beginning of 2021, this end result has shifted from being at position one to position zero. The ‘featured snippet’ launched by Google is also known as ‘position zero’ and this is the upcoming trend of 2021 that every digital marketing company is working for.
The featured snippet can be seen at the top in a small box on the Google search engine results page. The small box contains exclusive information related to search engine queries. The featured snippets come with the ‘no click search’ option. Although this is contradictory to the real motto of SEO that is to bring traffic over a business website through one click on the link. But there are ways to do it. If you are new to this and want to have a featured snippet, write the content using long-tail high ranking keywords in tabular or bullet format. The best thing is featured snippet comes with Google voice search options so that people can do a voice search and reach your featured snippet. Just make sure to write the content extremely relevant to search queries.
As cultural diversity is important for people to associate the brand in a similar way the new generation and millennials are very cautious about sustainability and green aspects of the brand. They want to be assured that some part of the company’s earnings must go for the betterment of the environmental issues that we are facing today. As per the studies, 81% of the people strongly supports the brands that are doing their bit for the conservation of the environment by manufacturing eco-friendly/sustainable products, environment-friendly packaging, etc. Digital marketing companies help enterprises in selecting the best form of marketing services to convey the brand’s sustainability and environmentalism practices.
Ad-blocker is the biggest hurdle that most marketers are facing today. As per the studies in 2021, around 27% of the people are expected to use adblocker.
To fix this issue the digital marketing services in Mumbai offer influential marketing and sponsored content marketing services to tell your brand story and influence people to buy your products/services.
When someone types the query in the search engine bar, along with textual information they also see images and videos related to their queries. 2021 is all about using the right marketing techniques to make tour content that can be searched visually. To understand this in a better way, by using Google lens people can take images or videos and directly search the information related to the products they want to buy. To do this marketer should create an image sitemap on the company’s website, use high-quality images and include alt text and high-ranking keywords in the image/video file to describe the products.
