Useful Tips on Choosing Right Brochure Holders for Products Exposure

Today’s consumer is very intelligent. They have various queries and doubts. As a salesperson one is obliged to make sure that the customer is not left confused. Especially in the case of retail outlets a manpower crisis would arise if each and every customer has to be attended personally. But it is important for the company to communicate all the details to the potential customer which would be helpful to make a sale. It would be a pity for the salesman if a potential customer cancels a sale because he was not sure about all the details of the product. For the maximum exposure of the product, brochures are made available to the visitors. Visitors can flip through the brochures and get the know-how, from the brochure holders.

For any retail store, the first and foremost goal to enhance sales is ‘exposure’. Now, not only the products need exposure, but the brochures containing the information should also get primary exposure. Brochures are made and designed in such a way that the customer gets interested and impressed. But these brochures should be able to grab the eyeballs of the customer. Brochure holders can be of many types, but if they are opaque, such as made of paper or wood, then they loose their functionality. After all what is the use of printing glitzy colorful brochures, if more than three-quarters of them are hidden behind the holders. The whole essence of brochure distribution is lost, even after placing the holders strategically, if these holders are opaque.

Smart plastic brochure holders or dispensers can be very effectively used for such purposes. Acrylic is the new material which is being used in abundance due to the clear plastic material which makes the brochure both attractive and 100% visible. Another material which is extremely useful in making transparent holders or dispensers is styrene. Styrene is a type of plastic which falls under the high-impact category. It is both transparent and strong. These types of dispensers can be sold in both counter top or wall mounted versions. These holders or dispensers come in a variety of ranges; from low cost plastic to high quality, high impact plastic. But if one chooses to compromise the transparency then wooden or paper versions are also viable.

Brochure holders can be classified broadly into three categories, namely, table-top, wall-mounted and outdoor.

Table-top: Acrylic is the perfect material for brochure holders which are meant for displaying on the counter or on a table. These holders can be for singular brochures or they can also be layered to accommodate different types of brochures which have to be segregated.

Wall-mounted: Transparent wall mounted brochure holders are generally found in three formats. Wall mounted holders with singular compartment; multi-tiered transparent holders and modular panorama, where different types of brochures can be wall mounted side by side creating an overall panoramic display.

Outdoor: These brochure holders although being transparent are not made of acrylic and hence not very rigid. Outdoor  holders have to be water resistant and should be able to withstand general forces of nature, like rain and dust. But it should not mean that weather resistance becomes a hindrance to access the brochures.