Why Choose Promotional Magnets Over Traditional Business Cards?

For many years, the ritual of handing out business cards has been the primary advertising tool for many businesses. Although these are great to have on you while you are discussing business in the public they often end up in a pile of other cards or paper, never to be seen again.

In fact, unless the individual that you were speaking with contacts you shortly after the conversation, they will lose the card and find themselves trying to remember your name and the name of your business so that they can contact you. Even if they did contact you right away, this card will eventually be lost, as will the information that enable the customer to call the first time. This is why many businesses are switching to promotional magnets, since they have a greater chance of not getting lost and will providde your information to the customer whenever they require your products or services.

Promotional magnets can even be designed just the same as your business card or may be uniquely designed with your business name and logo right on them. They will serve as a good way to keep your business information handy for reference at some point in the future. They will think about your business each time they see that magnet and will be reminded of the initial contact that you made with them.

So when the time comes that your services are required the individual will not need to search for your information or try to remember who you were, as they have the reminder sticking right onto their refrigerator. All they need to do is look at the magnet and all your business information will be right in front of them. Whether it is hanging up at their workplace or in their homes, they will know where to find your information when the time to contact or recommend you approached.

Many businesses choose to go with the business cards, as opposed to promotional magnets, because they are the cheaper option of the two. What they neglect to realize is that spending money on business cards is the same as throwing the money in the trash. Business cards will be lost or thrown away soon after they are received where as promotional magnets will be hung on the refrigerator (or other magnetic surface) and kept on hand for years and years to come. Which one sounds like a better purchase to you?