DHAMANI: China Would Become One of the Most Important Jewelry Market

Several days ago, the world top jewelry brand DHAMANI represented the Beijing International Jewelry exhibition, much more attention was paid to the emerald jewelry it brought to the exhibition.In fact representing the exhibition was about to figure out the jewelry demand in the mainland market for the DHAMANI. Laxmi Narain Dhamani said that the potential for jewelry increasing in the Chinese market is huge with the development of the constant economic growth. Right now it is rare to see large vintage emerald of DHAMANI in Chinese market. Trough the exhibition they found that there are demand for these top jewelry and accessory. The company would focus more on Chinese jewelry market, expect holding stores in the first-tier cities such as Beijing, Shanghai, Guangzhou etc., DHAMANI hopes to cooperate with the local jewelry brand in the mainland and HongKong to promote the brand.Unique and long brand historyHistory of the brand can date back to the 60s in the last century. According to Laxmi Narain, it was in 1969 that Laximi Narain whose family specialized in jewelry created DHAMANI in Jaipur where jewelry processing and distribution center in Indian was then. In Laxmi Narain’s opinion, gems have been pursued for their beautiful, rare and enduring characteristics since the ancient time, though people who love gems are of different cultural background, but jewelry cultures have things in common. Thus Laxmi Narain settled down the brand’s insistence: pursuing the extraordinary quality while manifesting the cultural value of jewelry. DHAMANI has cultured its brand soul gained its inspiration from the long and ancient history, the world intangible cultural heritage and even patterns from the ancient porcelain. The extraordinary jewelry design brings the jewelry constant innovation in the process of heritage.  As a member of the international Colored Gemstone Association, the company has grown up into a renowned international jewelry producer that integrates gems purchasing, jewelry design, processing, wholesale and retail into one. With business network are all over the world, the company sets its girding and jewelry processing factory in Indian, Italy, Thailand, Switzerland and French, has its own jewelry designers in Italy and French, and owns about ten retails in Indian, Thailand and the United Arab Emirates expect the jewelry wholesale business, in addition, the company has expend its retail business to the European market with retail shops located appropriately.By bringing together the world’s expensive gems such as diamond, emerald, ruby and sapphire, which are all on certificates issued by GIA and GRS and by following the mutual-beneficial and common development principles, the company developed long and stable cooperative relationship with both the suppliers and retailers, which laid important foundation for the brand in the jewelry industry, Laximi Narain explained like this.Dubai cut express the charmRohit Phamani, son of Laxmi Narain is the board member of GIA and the general manager pays much attention the manufacturing and wholesale business. Laxmi introduced that store of DHAMANI was brought to royal palace of the United Arab Emirates. So far retails of the company in the country reached 20, most of them are located in Dubai.In the United Arab Emirates, the Dubai Cut of DHAMANI laid the leader foundation of the brand while manifest the dramatic and fast-developing charm of Dubai. The unique cut is of 99 facets which can show the glittering charm as well as the fire color of diamond at the extreme, which is the patent of DHAMANI. Government and many commodities exchange center of Dubai have issued DHAMANI the authority to manage diamonds take advantage of Dubai Cut exclusively.According to introduction of Laxmi, most of the nowadays DHAMANI diamond jewelry such as larger diamond ring and chain would take advantage of Dubai Cut. Through the unique design of designers, the diamond jewelry bring people pleasure while manifest the core competitiveness of the brand.