Evaluating Affiliate Program Commissions: The Bigger, The Better

The Importance of High Commission Rates

A recent affiliate program I joined, known as 'E-Book Marketing Explained', provides a whopping 45% commission to its affiliates, with an additional 10% going to the second tier. This totals to an impressive 55% commission, leaving the program with only 45% from which they deduct their costs. This could be seen as a reckless move or a strategic one, and I lean towards the latter.

Attracting Affiliates with High Commissions

By offering such high affiliate program commissions, they are drawing a large number of affiliates to their program. This, in turn, leads to a higher volume of sales. The increased sales volume allows them to afford such generous commission rates.

Confidence in Product or Service Value

The willingness to give away a significant portion of their earnings to affiliates through high commissions demonstrates their supreme confidence in the value of their product or service and its selling potential. It's a testament to the quality of their product or service.

Affiliates are responsible for the pre-selling and the hard work of attracting visitors to their websites. It's only fair that they are adequately compensated for their efforts. Don't settle for a mere 10% commission rate. Set a standard of at least 20% and ensure that this 20% amounts to more than just a few dollars.

The real money lies with the high-percentage payers, those offering 40% or more. These substantial affiliate program commissions are the ones that will significantly boost your bank balance month after month.

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