In the digital marketing landscape, affiliate sites often generate self-replicating web pages for their affiliates. These URLs typically appear in a format like http://www.company_site.com/xxxyyy/?your_name&zzz or similar variations. While this isn't inherently problematic, it can lead to lost orders and missed opportunities for marketers. To combat this, savvy internet marketers utilize a tool known as a domain gateway page. This article delves into the concept of domain gateway pages, their importance, and how they can enhance your online marketing efforts.
A domain gateway page is essentially a website address, such as http://www.your-name.com, configured to display your affiliate program information when accessed. Instead of promoting a lengthy URL like http://www.collector-club.com/DET/members/101321/index.shtml, you would market a shorter, more personalized URL like http://your-name.com. This URL would then redirect to your affiliate page, providing a more streamlined and professional appearance.
When promoting a URL like http://www.company_site.com/?your-id=xxxxxxyyy, there's a risk that the /?your-id=xxxxxxyyy portion of the URL may be omitted, resulting in lost credit for orders. Additionally, some search engines may not accept this portion of a URL, leading to potential customers being redirected to the main company site instead of your affiliate page. By using a domain gateway page, you can avoid these issues and ensure you receive credit for all your orders.
Having your own domain name allows you to center your marketing efforts around your brand. For instance, you can promote http://www.your-name.com instead of another website name, and have an email address like you@your-name.com. This approach not only enhances your professional image but also allows you to set up additional businesses under the same domain name, further expanding your marketing reach.
Domain gateway pages can lead to higher order ratios as they reduce the risk of potential clients being lost to the main company site. Moreover, if you decide to switch host providers or promote a new product/service, all existing links pointing to your domain will continue to do so, ensuring continuity in your marketing efforts.
Domain names are relatively inexpensive, with many web host providers offering them for as low as $20.00 per month, plus a $20.00 setup fee. The name registration with Internic costs $35.00 per year, billed for the first two years in advance. Thus, for the cost of one or two orders, you can secure your domain name and site setup.
In conclusion, domain gateway pages are a powerful tool for internet marketers. They not only help prevent lost orders but also foster a business-centric marketing approach, increase order ratios, and offer portability. With a little knowledge and planning, you can leverage domain gateway pages to enhance your online marketing efforts and boost your earnings.
