E-zine Advertising Guidelines for Affiliate Marketers

Affiliate Marketers are exploring for methods to market their products successfully and one way to do this is by E-zine advertising. The affiliate must first know what Ezine Advertising is all about before they can utilize this tool for advertisement.

E-zine is a coined term for magazine made available in the internet. It is a newsletter with an assortment of subject matter or themes that are emailed to subscribers. And when a newsletter has been around for quite sometime within cyberspace, the number of subscribers of the newsletter will reach a point that it represents a substantial percentage of the global market. As soon as the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to online entrepreneurs and to affiliates. This is how e-zine advertising starts.

To obtain the utmost benefits of e-zine advertising, here are some e-zine advertising tips.

* While other E-zines provide links to other sites, some ezines are usually delivered via email. To encourage its recipients or subscribers to participate, it is essential for affiliate marketers to choose e-zine that give external links to other websites. If the affiliate marketer has signed up with a PPC program, the affiliate can arrange the link to be directed to the merchant’s site or to the affiliate’s website.

*One type of e-zine ad is similar to a banner ad while the other type is called a solo ad. The former is cheaper while the latter is more expensive. The solo ads take the complete attention of the reader, while the banner-like ads will be competing with other banner ads. The affiliate must look into his budget and decide which kind of e-zine ad will work best for his affiliate marketing business.

* How the ads are placed is also essential. The top sponsor ads are better than ads placed in the middle of the newsletter article. An ad placed right in the middle will almost certainly be skipped by the reader. While the ad found at the top will surely be read first. The top ads are not surprisingly more expensive than the middle ads. But what good will a middle ad do when it cannot even get one visitor? Next to top ads, the bottom ads are effective. When the ezine article is engaging, the reader will finish the article and find the bottom ads. Since the recipient is through reading, he is more inclined to click on the link of the bottom ad.

* The reason that ezines is effective is that they are conveyed to a very targeted group of readers. The affiliate must know from the publisher of the newsletter the topics of the succeeding issues to have an e-zine that is intended for a particular audience. Once the next issue is identified, for example “vintage cars”, the affiliate can select from among his products which is most related to the issue, for example, “car parts”. An e-zine ad about another topic, such as “computer software” will be ignored by the reader.

By means of the above e-zine advertising tips, the affiliate can keep away from spending for advertisements that are ineffective. And he can focus on ads that will simply convert to sales.