In affiliate marketing, the associates are looking into means in which their products can be advertised effectively. One effective way is utilizing e-zine advertising. The affiliate marketer must first know what Ezine Advertising is all about before they can make use of this tool for promotion. E-zine is a coined term for magazine published online. It is a newsletter with various subjects or themes that are sent to subscribers.
In affiliate marketing, the affiliates are looking into ways in which their selected products can be made known more effectively. One creative and effective way is the use of e-zine advertising. To utilize this tool for advertisement, the associate must first know what e-zine advertising is all about.
Ezine is short for online magazine. Ezine advertising is placing advertisements in a newsletter sent to subscribers via email and the main subject or themes can be about any niche. And when a newsletter has been around long enough within cyberspace, the number of subscribers of the newsletter will increase to a point that it represents a substantial percentage of the global market. And when the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to internet entrepreneurs and to affiliates. This is how e-zine advertising starts.
Here are some strategy that an affiliate marketer should bear in mind to get the maximum benefits of e-zine advertising.
*Several e-zines are just paragraphs sent in an email, while other e-zines offer links to other sites. Affiliate marketers should choose e-zines that have these external links. If the affiliate has joined a pay-per-click program, he can place the link to be going to the merchantís website. Or else, the link could go to the affiliateís website. What is important is that the e-zine should persuade the subscribers to participate actively.
*One type of e-zine ad is comparable to a banner ad while the other type is known as a solo ad. The former is cheaper while the latter is more expensive. One advantage of a solo ad is that you donít have competition in contrast to the banner-like ads where you will be competing with the rest. It is up for the affiliate marketer to make a decision on which ad type to choose according to the budget and what works best for his affiliate product.
* How the ads are placed is also important. Preferably, pick the top sponsor ads first because these are more visible to your prospective clients and they tend to click more on these ads. The second best is the bottom ads. Avoid middle ads since prospective clients tend to skip ads in the middle of the article. The top sponsor ad is the most expensive one, of course. When the reader reaches the end of the article and find the bottom ads, the reader is more likely to click on the link in the bottom ads, especially when the article of the newsletter is appealing.
*Having a targeted niche is better than a generalized approach. The affiliate must know from the publisher of the newsletter the topics of the next issues to have an e-zine that targets a specific audience. As soon as the subsequent issue is known, the associate marketer will pick from among the products something that is related to the issueís theme for it to reach a specific audience.
The associate marketer can stay away from spending for advertisements that are useless and instead focus on ads that will turn to sales by simply applying the above e-zine advertising guidelines.
Ezine: Tool for Promotion in Affiliate Marketing
In affiliate marketing, the associates are searching for ways in which their selected products can be made known successfully. One effective way is the use of e-zine advertising. To utilize this tool for promotion, the associate must first know what e-zine advertising is all about. An e-zine is a newsletter sent to subscribers. It is a coined term for magazine which is made available in the Internet. The core subject or theme of the newsletters can be anything.
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