In the world of affiliate marketing, banner ads can be likened to the seasoning in your diet. They add flavor, but for a substantial increase in sales, you need something more robust. This guide will teach you how to provide your visitors with more comprehensive and descriptive pre-sales text. By revamping your affiliate advertising strategy with these simple steps, you can significantly boost your sales.
To persuade your audience that your content is worth their time, your opening lines need to be captivating. Make a bold statement, say something seemingly outrageous, or appeal to your prospect's emotional side. Then, seamlessly integrate this attention-grabber into the rest of your copy.
What is the product you're promoting? What does it do? Immediately after your attention-grabbing introduction, provide a concise explanation of your product. Keep this explanation brief, yet clear. This should be a relatively short section of your text.
What benefits does the product offer to your audience? By crafting your own copy, you can directly target your unique audience. Maximize this opportunity by clearly explaining how your readers will benefit from this product. No one understands your audience better than you do. Suggest a variety of product uses tailored to them, and provide examples. This is the time for details - make this section comprehensive and rich.
You've done the groundwork - you've clearly explained what the product is and how it will benefit your unique audience. Now, it's time to close the deal - encourage your readers to purchase the product! Include your affiliate link in this section.
This step may seem odd, but it's crucial. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to action reduces buyer hesitation. Don't be pushy - simply change your verb tenses to the imperative. Instead of saying, "If you think that you fit this profile, you might want to think about buying this product," say, "Click here to order an account today."
If you're not comfortable writing long copy yourself, don't hesitate to ask your affiliate program manager for assistance! Many companies provide well-written articles by respected authors that you can reprint free of charge.
The novelty of the Web is fading. Online users are now busier than ever. They won't make a purchase unless you present a compelling case for what they'll gain from it. And you're not going to achieve that with just a banner ad.
For more information on affiliate marketing, check out Affiliate Marketing: The Complete Guide by BigCommerce and The Ultimate Guide to Affiliate Marketing by QuickSprout.
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