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Investing time and resources into your website is a given, but have you ever stopped to consider what your ultimate goal is? Beyond increasing page views, what is your primary objective? Is it to boost sales of a particular product? Or perhaps to grow your subscriber list? In essence, what is your website's primary objective?
In the thrill of developing your own website, it's easy to overlook or even disregard the main purpose of your site. I speak from personal experience. In late 1999, I launched Shop Tour UK, a unique platform for browsing secure UK shopping sites. Initially, it was a hobby site, but it quickly began to consume hours of my day in updates. Without clear, measurable objectives, it's all too easy to constantly tweak and 'improve' a site.
Shop Tour UK wasn't generating any income, as it was a hobby site. So, I decided to revamp the site, join numerous affiliate programs, identify the best ones, and focus the site on promoting those programs.
Affiliate marketing offers a fantastic opportunity for all website owners to generate additional income. However, it's crucial to choose your affiliate programs wisely; otherwise, you'll find yourself working hard for minimal returns. To learn more about the advantages and disadvantages of affiliate marketing, visit Associate Programs.
Yes, it took months to join affiliate programs and identify the best ones. Yes, it required a couple of site redesigns. And yes, it's better to have clear, measurable objectives from the get-go. But now, I spend significantly less time updating my site (as I only focus on promoting the most profitable aspects), and it's starting to generate income!
If your site sells products, which ones do you most want to sell? Or which ones are easiest to convert a visitor into a customer? If your site offers content supported by affiliate programs, which programs are most relevant to your site? Which ones offer the best commission rates with the highest likelihood of a sale? If your site operates a newsletter, do you make it easy for people to subscribe from any page on your website? Do you sell the benefits of your free newsletter, making people want to subscribe?
Dr Ken Evoy introduced the concept of the Most Wanted Response (MWR) in his 'net-selling bible' Make Your Site Sell. It's arguably the most important lesson in the entire book. In essence, the MWR is what you most want your visitor to do after reviewing your content. It should always be reasonable, measurable, a good fit, and qualify the visitor.
Some techniques for achieving your most wanted response include using the word 'you' frequently in sentences, using commands, making sentences active rather than passive, and creating powerful headlines.
These are just a few ways to achieve your site's most wanted response. What's most important, however, is that you understand the concept of a Most Wanted Response for your website and strive to achieve it. Only then will all the effort you put into driving traffic to your website be worth it!
Happy promoting!
PS: My site's most wanted response is not what you might think it should be. None of the shopping sites listed on Shop Tour UK run affiliate programs as good as those I now actively promote!
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