The car DVD industry is on the brink of a significant transformation, driven by the need for technical accumulation and innovation. This article delves into the insights shared by Wang Liang, General Manager of Skyworth Automobile Electronics, regarding the future of the industry and the impact of government policies on domestic car brands.
The car DVD industry is poised for growth, fueled by government policies favoring domestic car brands. Wang Liang, General Manager of Skyworth Automobile Electronics, emphasizes the importance of technical accumulation and innovation for the industry's success. This article explores the implications of the "2012 Annual Party and Government Organs of Public Service Vehicles Used Models Directory (Draft)" and its potential to stimulate the development of domestic car brands and automotive electronics.
On February 24, the Ministry of Industry released the "2012 Annual Party and Government Organs of Public Service Vehicles Used Models Directory (Draft)." Notably, all selected models were domestic car brands. This move aims to stimulate the development of homegrown car brands and reduce reliance on foreign models.
The inclusion of domestic car brands in the procurement catalog is expected to boost their development. According to Wang Liang, this policy is primarily driven by the government's intention to stimulate domestic demand and support the growth of local brands. However, he cautions that merely having policy support is not enough. Domestic car manufacturers need to focus on building their technical capabilities and achieving core technological autonomy to compete effectively.
Historically, efforts to promote domestic car brands have often fallen short. Despite government support, many domestic brands have struggled to gain a significant market share. Wang Liang emphasizes that without substantial technical accumulation and innovation, domestic brands will continue to face challenges.
Automotive electronics play a crucial role in modern vehicles, and the car DVD industry is no exception. The draft policy is expected to encourage automotive electronics manufacturers to develop products tailored to domestic car brands.
The draft policy presents a significant opportunity for car DVD navigation companies. As domestic car brands gain traction, there will be increased demand for high-quality automotive electronics. Companies that can innovate and meet the new standards will be well-positioned to capitalize on this growth.
Skyworth Automobile Electronics plans to closely monitor the market's response to the draft policy. Wang Liang indicates that the company will adapt its strategies based on the evolving needs of domestic car manufacturers. The focus will be on strengthening technical capabilities and preparing for potential opportunities.
While the draft policy offers promising prospects, there are challenges to overcome. Domestic car brands need to achieve mass production capabilities and meet new standards set by their suppliers. Additionally, the growth of China-made cars will take time, and companies must be patient and persistent.
Su Xiao, Executive Director of Day Camp, shares a different perspective. He reveals that Day Camp will not focus on domestic models, as their product positioning targets high-end cars. Su Xiao is optimistic about the future of China-made cars but acknowledges that significant growth will take time.
The car DVD industry stands at a pivotal moment, with government policies creating new opportunities for domestic car brands and automotive electronics manufacturers. However, the key to success lies in technical accumulation and innovation. Companies that can build strong technical capabilities and adapt to the evolving market will thrive in this dynamic industry.
By focusing on technical accumulation and innovation, the car DVD industry can leverage these opportunities and drive the growth of domestic car brands in the coming years.
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