Infiniti's latest innovation, the Infiniti LE, showcases a revolutionary 'intelligent customer experience' powered by Intel technology. This next-generation vehicle infotainment system (IVI) promises to redefine the driving experience with its dual-screen display and advanced connectivity features.
On April 6, 2012, Intel Corporation announced a groundbreaking partnership with Nissan Motor Company to equip their luxury vehicles with next-generation IVI systems starting in 2013. These systems, powered by Intel's Atom Processor, were unveiled at the New York International Auto Show in the Infiniti LE, a luxury zero-emission concept car. Infiniti, Nissan's luxury brand, aims to integrate cutting-edge technology to enhance the driving experience.
Tang Diman, Vice President and General Manager of the Intelligent Systems Division at Intel, emphasized the importance of integrating technology with automobiles. He stated, "Technology and cars are an integral part of daily life. By combining both, we achieve a truly interconnected mobile lifestyle." The Intel Atom processor's robust processing capabilities ensure that Nissan vehicles provide a safer, more enjoyable driving experience by delivering essential information and entertainment to both drivers and passengers.
The innovative dual-screen display feature is a standout element of the new IVI system. This technology allows drivers to access crucial traffic and navigation information while passengers enjoy movies and other entertainment options. Andy Palmer, Executive Vice President of Nissan Motor Company, highlighted the significance of this feature, stating, "The dual display is a groundbreaking feature, displaying driving-related information at the right position and time."
The collaboration between Intel and Nissan is set to establish a long-term partnership focused on enhancing the in-car experience. This includes joint research initiatives, custom applications, and new methods to improve connectivity between cars and mobile devices. The partnership leverages Intel's expertise in consumer electronics and computing solutions, combined with Nissan's deep understanding of the automotive industry and driving needs.
The joint research efforts aim to explore various areas, including the integration of mobile devices with cars, car-oriented cloud services, and smartphone-based car video surveillance and control. For instance, if a car is damaged in a parking lot, the vehicle's network connection, camera, and sensors can notify the owner via their smartphone. Additionally, Near Field Communication (NFC) or barcode technology can pair smartphones with vehicle security systems, transforming smartphones into virtual keys for remote keyless control.
Intel's commitment to the "networked car" vision is further demonstrated by the establishment of a $100 million "networked car fund" by Intel Capital. This initiative aims to drive innovation in the automotive sector. Intel has also opened a global automotive innovation and product development center in Karlsruhe, Germany, and launched academic promotion projects focused on IVI and telematics. The expansion of the Intel Research Institute around automotive sector experience and interaction underscores Intel's dedication to advancing automotive technology.
The partnership between Intel and Nissan marks a significant milestone in the evolution of vehicle infotainment systems. By combining Intel's technological prowess with Nissan's automotive expertise, the Infiniti LE and future models promise to deliver an unparalleled driving experience. As the automotive industry continues to innovate, the integration of advanced infotainment systems will play a crucial role in shaping the future of mobility.
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