Force One SUV, the latest offering from Force Motors, has been making waves in the Indian automotive market. Launched on August 19, 2011, with Bollywood legend Amitabh Bachchan as the brand ambassador, this vehicle marks Force Motors' entry into the competitive passenger car segment. Known for its Matador and Tempo Travelers, Force Motors is now venturing into the SUV market with high hopes and significant investments.
Force One SUV has been the talk of the town for the past month, thanks to its impressive features and the star-studded launch event. Priced at ₹10.6 lakh, it aims to compete with established players like Mahindra Scorpio and Tata Safari. However, it lacks some essential safety features, which might be a deal-breaker for some.
The Force One SUV is powered by a 2.2L common rail turbo diesel engine, boasting a displacement of 2149cc. This engine is paired with a 5-speed gearbox and features a 4-cylinder configuration. It delivers a maximum power of 141 PS at 3800 rpm and a peak torque of 321 Nm at 1600 rpm, making it a robust performer on Indian roads.
| Specification | Details |
|---|---|
| Engine Type | 2.2L Common Rail Turbo Diesel |
| Displacement | 2149cc |
| Power | 141 PS @ 3800 rpm |
| Torque | 321 Nm @ 1600 rpm |
| Gearbox | 5-speed manual |
| Cylinders | 4 |
The interiors of the Force One SUV are designed to offer comfort and luxury. Available in 6-seater and 7-seater configurations, the vehicle features a wide, elegantly designed dashboard, leather upholstery, and all-beige interiors. The driver’s seat is highly adjustable, offering descending and height adjustments for added comfort. However, the third-row seats lack sufficient legroom, which could be a drawback for long journeys.
The Force One SUV bears a striking resemblance to the Ford Endeavour, featuring a black-painted front radiator grille with chrome surrounds and the Force Motors emblem. The head and fog lamps are designed for optimal visibility in adverse weather conditions. The body-colored roof spoiler and bumpers add to its masculine appeal.
When it comes to safety, the Force One SUV falls short. Unlike its competitors, it lacks essential features like ABS, airbags, EBD, ESP, and Traction Control. However, it does come with some basic safety features.
The SUV market in India is highly competitive, with strong contenders like Mahindra Scorpio, Toyota Innova, and Tata Aria. To establish a foothold, Force Motors is setting up 22 dealerships across the country and investing ₹50 crores in publicity. The company aims to sell 4,000 vehicles in its first year.
| Feature | Force One SUV | Mahindra Scorpio | Tata Safari |
|---|---|---|---|
| Price | ₹10.6 lakh | ₹9.99 lakh | ₹10.4 lakh |
| Engine Power | 141 PS | 140 PS | 150 PS |
| Safety Features | Basic | Advanced | Advanced |
| Interior Comfort | High | Moderate | High |
The Force One SUV offers a blend of power, comfort, and style, making it a noteworthy entrant in the Indian SUV market. However, its lack of advanced safety features could be a significant drawback. With strategic investments and a robust marketing plan, Force Motors aims to carve out a niche for itself in this competitive landscape.
For more detailed reviews and comparisons, you can check out Autocar India and CarDekho.
Interesting Stat: Did you know that the Indian SUV market is expected to grow at a CAGR of 22.7% from 2021 to 2026? This rapid growth is driven by increasing consumer preference for larger vehicles and improved road infrastructure. Source: Mordor Intelligence.
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