In 2012, four prominent automakers—GuangQi Honda, Jeep, Volvo, and Shanghai Volkswagen Skoda—opted not to introduce any new models to the Chinese market. Instead, they focused on updating existing models with new features and design tweaks. This article delves into the specifics of these updates and explores the reasons behind this strategic decision.
In 2012, GuangQi Honda, Jeep, Volvo, and Shanghai Volkswagen Skoda chose not to launch any new models in China. Instead, they focused on enhancing existing models with new features and design updates. This article explores the specifics of these updates, the strategic reasons behind this decision, and the impact on the Chinese automotive market.
GuangQi Honda's first crossover model, based on the eighth-generation Accord, left a lasting impression with its unique "Crosstour" style. This model was designed to offer a blend of sedan comfort and SUV versatility.
Initially, the Crosstour was available with a 3.5-liter engine, priced between 398,800 and 428,800 yuan. In 2012, GuangQi Honda introduced a 2.4-liter engine variant, which not only expanded consumer choices but also made the model more affordable. The 2.4-liter engine reduced the consumption tax from 25% to 9%, significantly lowering the entry-level price.
The 2012 Jeep Grand Cherokee SRT8 was a high-performance SUV designed to appeal to those who wanted both rugged Jeep styling and sports car performance. The model featured a 6.4-liter engine, producing 465 horsepower and 628 Nm of torque. The new active exhaust system improved fuel efficiency by 13% compared to the previous model.
The 2012 Jeep Compass introduced a new 2.0-liter deluxe edition, adding two new body colors—red copper and deep sea blue. The model retained its price range of 221,900 to 272,900 yuan. The 2.0-liter engine, paired with a CVT transmission, offered 156 horsepower and 190 Nm of torque, achieving a fuel consumption rate of 7.6 liters per 100 km.
The Volvo V60, introduced in early 2012, was a travel edition of the S60. Available in black, red, and white, the V60 featured a body size of 4628 mm x 1865 mm x 1484 mm and a wheelbase of 2776 mm. Known for its safety features, the V60 came equipped with a cruise system, lane-keeping assist, and Volvo's CitySafety system.
In 2012, Shanghai Volkswagen Skoda introduced the Scout, a cross-border version of the Crystal Sharp model. The Scout featured roof racks, black bumpers, and a silver guard board, giving it a rugged appearance. The model was powered by a 1.6-liter engine, producing 77 kW and 155 Nm of torque. The Scout's dimensions were 4031 mm x 1658 mm x 1541 mm, slightly larger than the standard model.
In 2012, GuangQi Honda, Jeep, Volvo, and Shanghai Volkswagen Skoda chose to focus on enhancing existing models rather than introducing new ones. This strategy allowed them to offer improved features and better value to consumers, while also navigating the complexities of the Chinese automotive market.
For more information on the automotive market trends in 2012, you can visit Statista and U.S. Department of Energy.
This article has been crafted to provide a comprehensive overview of the strategic decisions made by these four automakers in 2012, offering insights into their market strategies and the impact on the Chinese automotive market.
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