Hyundai India's New Leader: A Fresh Perspective

May 23
01:45

2024

Deepesh rathore

Deepesh rathore

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Hyundai India recently introduced its new Managing Director and CEO, H S Lheem, to the media. This event was not about launching a new car but about presenting the new face of Hyundai Motors India. The transition comes after the tenure of B V R Subbu, who was known for his strong leadership and media influence. Lheem's approach appears to be more open and straightforward, which could signal a new era for the company.

A New Chapter for Hyundai India

The Hyundai India sales team might be feeling a mix of excitement and apprehension as they adjust to their new leader. H S Lheem,Hyundai India's New Leader: A Fresh Perspective Articles the newly appointed Managing Director and CEO, was introduced to the Indian media in a recent event. This introduction was crucial, especially after the departure of B V R Subbu, who had a significant impact on the company's operations and media relations.

The Legacy of B V R Subbu

B V R Subbu was a formidable figure at Hyundai Motors India Ltd (HMIL). His tenure was marked by a near-dictatorial control, ensuring that he was the undisputed leader within the company. Subbu's influence extended to the media, where he skillfully managed relationships to benefit both himself and HMIL. His departure left a void that needed to be filled by someone who could connect with the media and continue to drive the company's success.

Introducing H S Lheem

H S Lheem comes across as a warm and approachable individual. In casual terms, he seems like a "simple dude." However, there are concerns about whether he is fully prepared for the challenges of leading HMIL. During the media event, Lheem was surprisingly candid about the company's future plans, which is unusual for a carmaker's head.

Key Announcements by H S Lheem

  • New Diesel Sonata Embera: Expected by the end of the year.
  • Diesel Getz: A 1.2-litre diesel variant is in the works, also expected by the end of the year.
  • Getz Left-Hand-Drive for Export: Not on the current platform, but possibly on the next one.
  • New Santro: Currently under testing.
  • People Mover: No plans in the global portfolio.
  • One-Tonne Truck (Porter): Coming soon, but pricing is a challenge.
  • Half-Tonne Truck: No plans, as it's tough to compete with the Tata Ace on pricing.
  • New Accent: The Verna is the new Accent, and it's on its way.

Industry Context and Future Prospects

The Indian automotive market is highly competitive, with players like Tata Motors and Maruti Suzuki dominating the landscape. Hyundai has managed to carve out a significant share, but the road ahead is challenging. According to the Society of Indian Automobile Manufacturers (SIAM), the Indian passenger vehicle market grew by 26.45% in FY 2021-22, indicating a robust demand (Source: SIAM).

Interesting Stats

  • Hyundai holds a 17.4% market share in the Indian passenger vehicle segment as of 2022 (Source: Statista).
  • The Indian automotive industry is expected to reach $300 billion by 2026, growing at a CAGR of 10.23% (Source: IBEF).

Conclusion

H S Lheem's leadership style is a departure from the past, and it remains to be seen how this will impact Hyundai Motors India. His openness and straightforwardness could foster better media relations and transparency. However, the real test will be in how effectively he can navigate the competitive landscape and drive the company's growth.

For more details on Hyundai India's plans and updates, visit Hyundai India and The Auto Diary.

This article provides a comprehensive overview of the leadership transition at Hyundai Motors India, highlighting the differences between the old and new management styles and the potential implications for the company's future.