Maruti Suzuki has introduced its first fully-fledged SUV, the Ertiga, to the Indian market. Priced between Rs 5.89 lakhs and Rs 8.45 lakhs (ex-showroom Delhi), the Ertiga aims to compete with established models like the Toyota Innova and Mahindra Xylo. Available in seven colors, the Ertiga offers advanced safety features such as ABS and front airbags in its top-end ZDi variant. This article delves into the specifics of the Ertiga, its features, and its market positioning.
Maruti Suzuki has launched the Ertiga, its first fully-fledged SUV, in India. The vehicle is priced between Rs 5.89 lakhs and Rs 8.45 lakhs (ex-showroom Delhi), positioning it as a competitor to the Toyota Innova and Mahindra Xylo. The Ertiga is available in seven colors and comes equipped with safety features like ABS and front airbags in the top-end ZDi variant.
The Ertiga offers both petrol and diesel engine options:
The petrol variant delivers a mileage of 16.02 kmpl, while the diesel variant offers an impressive 20.77 kmpl. In comparison, the Toyota Innova and Mahindra Xylo have larger engine capacities and are bigger in size.
Maruti Suzuki has focused on design and comfort for the Ertiga. The company flew 30 Indian engineers to Japan to evaluate seat design and comfort levels based on average Indian body proportions. The engineers also addressed leg space issues with their Japanese counterparts.
The Ertiga's interior shares components with the new Swift and SX4, allowing Maruti to reduce costs and price the vehicle competitively. The car features high-quality interiors and is a front-wheel drive. For added comfort, the Ertiga includes four AC vents on the front and consoles for effective cooling.
The Maruti Ertiga LUV LXi/LDi comes with the following standard features:
The Ertiga is designed to cater to hatchback and sedan users looking for an upgrade. It comfortably seats seven people and is ideal for both daily use and weekend getaways. The vehicle's sedan-like proportions make it a practical choice for everyday driving and occasional MPV use.
"Ertiga is a major step forward for Maruti Suzuki. We will try and gain as much volume (sales) as possible with Ertiga," said S. Nakanishi, Managing Director and Chief Executive, at the global launch. The vehicle was first showcased at the Auto Expo in January, where it impressed with its clean look. The Ertiga is expected to carve a special niche in the market, much like Maruti's other successful models such as the Maruti 800, Alto, Swift, WagonR, and Ritz.
The Maruti Ertiga is a versatile vehicle that meets the needs of the big Indian family. With its competitive pricing, advanced features, and focus on comfort, the Ertiga is set to make a significant impact in the Indian automotive market.
By focusing on comfort, performance, and competitive pricing, the Maruti Ertiga is poised to become a popular choice among Indian consumers.
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