The 2013 Dakar Rally, a thrilling off-road endurance event, was officially unveiled this afternoon at the Museum of Contemporary Art in Buenos Aires. This year's rally, scheduled from January 5 to January 20, will traverse the challenging terrains of Peru, Argentina, and Chile.
The 2013 Dakar Rally, unveiled at the Museum of Contemporary Art in Buenos Aires, will see Mitsubishi as the official vehicle, marking a significant return for the brand. The rally, spanning from January 5 to January 20, will cover the rugged landscapes of Peru, Argentina, and Chile. Mitsubishi, with a fleet of 43 vehicles, including the L200 pick-ups and Montero SUVs, aims to reclaim its legacy in the Dakar Rally, having secured 12 wins in its history. The event will also feature promotional activities by Alfacar, Mitsubishi's representative in Argentina and Brazil.
The 2013 Dakar Rally will cover a grueling route across three South American countries:
The rally will pass through the Argentine provinces of Jujuy, Salta, Tucumán, Santiago del Estero, Córdoba, La Rioja, and Catamarca. A rest day is scheduled for January 13 in Tucumán, providing a brief respite for the participants.
Mitsubishi has been designated as the official vehicle for the 2013 Dakar Rally, a role previously held by the Toyota Hilux and Volkswagen Amarok. This strategic move is a result of a collaborative effort between Mitsubishi's representatives in Argentina (Alfacar) and Brazil.
Mitsubishi has provided the rally organizers with a fleet of 43 vehicles, predominantly L200 pick-ups. Additionally, the fleet includes ten Montero SUVs, known in Argentina as Montero Sport. This extensive fleet underscores Mitsubishi's commitment to the event and its logistical demands.
This edition of the Dakar Rally marks Mitsubishi's official return to the competition. Brazilian drivers Guilherme Spinelli and Youssef Haddad will pilot an ASX Racing vehicle, based on the new Outlander Sport. Mitsubishi holds the record for the most wins in Dakar Rally history, with a total of 12 victories.
Alfacar, Mitsubishi's local dealer, will conduct various promotional activities in Tucumán during the rest day. These activities aim to showcase Mitsubishi's range of vehicles and enhance brand visibility.
According to Kelley Blue Book, the Toyota FJ Cruiser tops the list of vehicles with the highest resale value, retaining 63% of its original value after five years. The Toyota Tacoma follows with 57%, and the Jeep Wrangler holds just over 55%. Surprisingly, no premium models, domestic or imported, made it to the top five. This highlights the strong reputation of Toyota for producing high-quality, durable vehicles.
| Rank | Vehicle Model | Resale Value (%) |
|---|---|---|
| 1 | Toyota FJ Cruiser | 63% |
| 2 | Toyota Tacoma | 57% |
| 3 | Jeep Wrangler | 55% |
| 4 | Honda CR-V | 51% |
| 5 | Toyota 4Runner | 49% |
Mitsubishi's dominance in the Dakar Rally is unparalleled, with 12 wins to its name. This legacy underscores the brand's engineering prowess and commitment to performance in extreme conditions.
The 2013 Dakar Rally promises to be an exhilarating event, with Mitsubishi playing a pivotal role as the official vehicle. The rally will not only test the endurance of the participants but also highlight Mitsubishi's engineering excellence and commitment to off-road performance. As the event unfolds, all eyes will be on Mitsubishi's fleet and its quest to reclaim its legacy in the Dakar Rally.
For more information on the Dakar Rally, visit the official Dakar website.
For insights on vehicle resale values, refer to Kelley Blue Book.
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