RVTraderOnline's 2005 Analysis of Phone Leads for Dealer Clients

Summary

In 2005, RVTraderOnline.com facilitated over 86,000 phone leads for its dealer clients, generating nearly 155,000 calls from RV enthusiasts. Notably, 44.5% of these calls were repeat inquiries to the same number, and approximately 10% of the total calls went unanswered. California led the states with the highest number of leads, followed by Ohio, Texas, Florida, and Pennsylvania. RVTraderOnline.com, part of Trader Publishing Company, continues to be a leading platform connecting RV buyers and sellers.

Detailed Analysis of Phone Leads

Total Phone Leads and Call Volume

In the year 2005, RVTraderOnline.com successfully delivered over 86,000 phone leads to its dealer clients. The platform generated a total of nearly 155,000 calls from RV enthusiasts across the United States. Interestingly, 44.5% of these calls were repeat calls to the same number, indicating a high level of sustained interest from potential buyers.

Unanswered Calls

One of the most significant findings from the report is the number of unsuccessful calls. Nearly 10% of the 155,000 calls went unanswered by the clients. This statistic highlights a potential area for improvement in customer service and responsiveness among RV dealers.

State-wise Distribution of Leads

The distribution of phone leads across different states provides valuable insights into regional interest in RVs. California topped the list with close to 14,000 phone leads. The following states also saw a high volume of leads:

1. Ohio
2. Texas
3. Florida
4. Pennsylvania
5. Michigan
6. Georgia
7. Washington
8. North Carolina
9. New York

CallSource® Toll-Free Numbers

RVTraderOnline.com offers its clients a complimentary toll-free CallSource® number with every advertising package. This service absorbs the cost of connecting long-distance calls from prospective buyers directly to the dealership’s sales phone line. The platform's accurate call tracking and caller ID functions enabled the detailed reporting and analysis presented in this report.

RVTraderOnline.com's Market Position

RVTraderOnline.com is a leading online classified ad service that brings RV buyers and sellers together in a virtual marketplace. According to WebTrends (2005), the platform attracts over 500,000 unique visitors per month. By advertising their inventory on RVTraderOnline.com, dealers and independent owners can reach a vast audience of RV enthusiasts interested in researching and purchasing new and used recreational vehicles online.

Network and Reach

Headquartered in Norfolk, VA, RVTraderOnline.com is part of TraderOnline.com’s extensive network of websites. This network covers various vehicle categories, including boats, trucks, motorcycles, ATVs, aircraft, equipment, collector cars, and general merchandise. TraderOnline.com is a division of Trader Publishing Company, the nation's largest distributor of photo-classified ad publications.

Conclusion

The 2005 report from RVTraderOnline.com provides a detailed look at the phone leads generated for its dealer clients, offering valuable insights into the RV market. With a significant volume of calls and a high percentage of repeat inquiries, the platform continues to be a crucial player in connecting RV buyers and sellers. However, the report also highlights areas for improvement, such as reducing the number of unanswered calls to enhance customer service.

For more information about RVTraderOnline.com, call toll-free at 888-813-7304 or visit RVTraderOnline.com.

Interesting Statistics

• Repeat Calls: 44.5% of the calls were repeat inquiries, indicating strong buyer interest.
• Unanswered Calls: Nearly 10% of the calls went unanswered, suggesting a need for better dealer responsiveness.
• Top State: California received the highest number of leads, close to 14,000.

Sources

• WebTrends, 2005
• RVTraderOnline.com

By providing these detailed insights and statistics, RVTraderOnline.com continues to support its dealer clients in understanding and improving their engagement with potential buyers.