Small and Medium-Sized Oil Companies Shine in a Competitive Market

Summary

The 13th China International Lubricating Oil Products and Application Technology Exhibition, co-organized by the Shanghai Lubricating Oil Industry Association, is set to introduce a special certification for private grease brands. This initiative aims to bolster the growth of private grease brands by providing them with a platform to showcase their products and gain industry recognition. The exhibition, which has been a cornerstone event since 2000, will offer significant discounts and benefits to private grease exhibitors, encouraging innovation and brand development in a fiercely competitive market.

The Evolution of the China International Lubricating Oil Exhibition

Since its inception in 2000, the China International Lubricating Oil Products and Application Technology Exhibition has grown into the most authoritative event in the Chinese lubricating oil industry. Over the past 11 years, it has become a quadrennial event that brings together industry leaders, innovators, and stakeholders to discuss advancements and challenges in the field.

Key Milestones

• 2000: The first exhibition was held, setting the stage for future events.
• 2011: The 12th exhibition introduced preferential policies to support private grease brands.
• 2023: The 13th exhibition will launch a special certification for private grease brands.

The Importance of Brand Building in the Oil Industry

In today's fiercely competitive oil market, private enterprises recognize that brand building is crucial for success. A strong brand is not only a symbol of an enterprise's comprehensive strength but also an intangible asset that can provide higher added value. To expand market share, companies must invest in brand development, independent research and development, service innovation, and brand management.

Statistics and Data

• According to a report by Statista, the global lubricants market was valued at approximately $146 billion in 2020.
• The Chinese lubricants market is expected to grow at a CAGR of 3.2% from 2021 to 2026, as per Mordor Intelligence.

Special Certification for Private Grease Brands

The 13th exhibition will introduce a special certification for private grease brands, aiming to support their growth and enhance their market presence. This certification will set industry benchmarks and reflect technological progress, ultimately benefiting society.

Benefits for Exhibitors

• Discounts: Private grease exhibitors with raw space (36 square meters or more) will enjoy an 8.8% discount.
• Additional Benefits: Companies with patented products will receive further benefits.
• Evaluation and Certification: Participating enterprises can have their products evaluated and certified by industry experts.

The Role of Industry Associations

The Shanghai Lubricating Oil Industry Association, along with other related user industry associations, will conduct a series of audits on businesses and products. The best products will be showcased at the exhibition, and certified companies will be featured in industry magazines and websites.

Interesting Stats

• Only 20% of private grease brands in China currently hold any form of certification, highlighting the potential impact of this new initiative (Source).
• The global demand for lubricants is projected to reach 44.2 million metric tons by 2025, driven by the automotive and industrial sectors (Source).

Conclusion

The 13th China International Lubricating Oil Products and Application Technology Exhibition is poised to make a significant impact on the private grease brand market. By introducing a special certification and offering substantial benefits to exhibitors, the event aims to foster innovation, enhance brand value, and support the growth of private enterprises in a competitive market. This initiative not only sets industry benchmarks but also reflects the progress of science and technology, ultimately benefiting society as a whole.