Tata Aria: A Comprehensive Journey

May 30
15:10

2024

girish babu

girish babu

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Tata Aria has carved a niche for itself in the Indian automotive market as a premium crossover vehicle. Priced between Rs 11 to 14 lakh, it competes with the likes of Toyota Innova. Despite its premium positioning, the Aria remains a popular choice among Indian consumers. This article delves into the journey of Tata Aria, its specifications, variants, and the unique features that set it apart.

Introduction to Tata Aria

The Tata Aria is not just another vehicle in the Indian market; it is a pioneering premium crossover. Launched with a price range of Rs 11 to 14 lakh,Tata Aria: A Comprehensive Journey Articles it competes directly with the Toyota Innova. The Aria is strategically priced between entry-level SUVs and high-end SUVs, offering a blend of features from both segments. It is renowned for its spaciousness, stylish design, and comfort.

Variants and Pricing

The Tata Aria is available in several variants, each catering to different consumer needs:

  • Prestige
  • Pleasure
  • Prestige Leather
  • Aria Pride

Additionally, there is a more affordable 4x2 variant available in three trims:

Variant Price (Ex-showroom, Delhi)
Pure Rs. 11.61 lakh
Pleasure Rs. 12.61 lakh
Prestige Rs. 14.26 lakh

Engine and Performance

The Tata Aria is powered by a 2179 cc DiCOR 4-valve DOHC diesel engine. This engine is known for its robust performance and efficiency. The vehicle features disc brakes on all wheels and an all-time 4-wheel drive system, ensuring superior control and stability.

Key Specifications

  • Engine: 2179 cc DiCOR 4-valve DOHC diesel
  • Seating Capacity: 7
  • Drive Type: All-time 4-wheel drive
  • Brakes: Disc brakes on all wheels

Comfort and Entertainment Features

The Tata Aria is loaded with features designed to enhance comfort and entertainment:

  • Infotainment System: Includes GPS-based navigation
  • Climate Control: Automatic climate control
  • Music System: Equipped with a USB port, aux-in jack, and 6 speakers
  • AC Vents: B-pillar mounted AC vents

These features make the Aria a comfortable choice for long journeys.

Safety Features

Safety is a paramount concern for Tata, and the Aria is no exception. It comes equipped with:

  • ABS with EBD
  • 6 SRS Airbags
  • Traction Control
  • Reverse Guide System with Parking Sensors
  • Reverse Camera

These features ensure that the Aria provides a safe driving experience.

Tata Safari Storme: The Next Big Thing

Tata is also set to launch the Safari Storme, codenamed Tata Merlin. Revealed at the New Delhi Auto Expo, the Safari Storme shares the same X2 platform as the Aria and is equipped with a 2.2 L DiCOR diesel engine. It will be available in two variants: Two-Wheel Drive (4x2) and Four-Wheel Drive (4x4), with prices ranging between Rs 10 to 12 lakh.

Market Performance

The Tata Aria has become the second highest-selling vehicle in its category. Its value-for-money proposition and a wide range of variants make it a standout choice in the crossover segment.

Conclusion

The Tata Aria is a well-rounded vehicle that offers a blend of luxury, performance, and safety. With its competitive pricing and extensive features, it stands out in the crowded Indian automotive market. If you're considering a new vehicle, the Tata Aria is worth a closer look.

For more detailed specifications and reviews, you can visit CarDekho or AutoCar India.

Interesting Stats:

  • The Tata Aria was one of the first Indian vehicles to feature an all-time 4-wheel drive system.
  • Despite its premium pricing, the Aria has managed to capture a significant market share, becoming the second highest-selling vehicle in its category.

Sources: