Tata Aria has carved a niche for itself in the Indian automotive market as a premium crossover vehicle. Priced between Rs 11 to 14 lakh, it competes with the likes of Toyota Innova. Despite its premium positioning, the Aria remains a popular choice among Indian consumers. This article delves into the journey of Tata Aria, its specifications, variants, and the unique features that set it apart.
The Tata Aria is not just another vehicle in the Indian market; it is a pioneering premium crossover. Launched with a price range of Rs 11 to 14 lakh, it competes directly with the Toyota Innova. The Aria is strategically priced between entry-level SUVs and high-end SUVs, offering a blend of features from both segments. It is renowned for its spaciousness, stylish design, and comfort.
The Tata Aria is available in several variants, each catering to different consumer needs:
Additionally, there is a more affordable 4x2 variant available in three trims:
Variant | Price (Ex-showroom, Delhi) |
---|---|
Pure | Rs. 11.61 lakh |
Pleasure | Rs. 12.61 lakh |
Prestige | Rs. 14.26 lakh |
The Tata Aria is powered by a 2179 cc DiCOR 4-valve DOHC diesel engine. This engine is known for its robust performance and efficiency. The vehicle features disc brakes on all wheels and an all-time 4-wheel drive system, ensuring superior control and stability.
The Tata Aria is loaded with features designed to enhance comfort and entertainment:
These features make the Aria a comfortable choice for long journeys.
Safety is a paramount concern for Tata, and the Aria is no exception. It comes equipped with:
These features ensure that the Aria provides a safe driving experience.
Tata is also set to launch the Safari Storme, codenamed Tata Merlin. Revealed at the New Delhi Auto Expo, the Safari Storme shares the same X2 platform as the Aria and is equipped with a 2.2 L DiCOR diesel engine. It will be available in two variants: Two-Wheel Drive (4x2) and Four-Wheel Drive (4x4), with prices ranging between Rs 10 to 12 lakh.
The Tata Aria has become the second highest-selling vehicle in its category. Its value-for-money proposition and a wide range of variants make it a standout choice in the crossover segment.
The Tata Aria is a well-rounded vehicle that offers a blend of luxury, performance, and safety. With its competitive pricing and extensive features, it stands out in the crowded Indian automotive market. If you're considering a new vehicle, the Tata Aria is worth a closer look.
For more detailed specifications and reviews, you can visit CarDekho or AutoCar India.
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