On March 17, 2012, a premier technical service training event was held in the picturesque city of Wanzhou, Chongqing. Organized by Shenzhen City Road, Chang Technology Co., Ltd., in collaboration with Chongqing Juyou Car Accessories Co., Ltd., and Wanzhou Triumph Exhaust Pipe Co., the event focused on product knowledge, sales strategies, after-sales service, channel development, and brand positioning. Over 50 participants, including car owners, sales consultants, and technicians from various counties in Chongqing, attended the interactive learning session.
At 9:00 AM, the training session commenced with a packed hall. The event was chaired by Mr. Chen Jian, the market manager of Chongqing Juyou. He highlighted the evolution of the car market from traditional workshops to a more standardized, quality-driven, and professional development path. The technical service member store and sales service platform launched by Lu Chang Technology is not just a method but a strategic direction for advanced marketing and common development.
Liu Weiqing, the Southwest Regional Manager, provided a concise introduction to the development process of Lu Chang Technology. He discussed the company's honors, corporate events, and market brand positioning, helping attendees gain a deeper understanding of the company's strategic direction.
Sales Management Manager Wang Yi shared the 2012 market planning for technical services, including background policies, advertising, promotions, training, market promotion, and warranty card services. He also engaged with the audience on sales techniques and after-sales service, receiving unanimous praise for his insights.
Channel Commissioner Wu Xiaoyong detailed the exclusive products and services offered by Lu Chang Technology. He explained the benefits of the sales and service platform, encouraging more customers to join the "good" technical service family.
Channel Development Manager Liu Shukai discussed the core competencies and channel development strategies. He provided a clear proposal for channel construction based on his recent market visits across the country.
After-sales Technical Engineer Huang Yongshun explained the standard installation process and its specifications. He shared personal experiences and case studies to highlight the adverse effects of improper installations, urging customers to adhere to professional service standards.
Regional Manager Zhang Pei discussed the product categories, market positioning, and instructions for Lu Chang's offerings. He emphasized the importance of adhering to standard installation processes to ensure professional services.
The technical service training event in Chongqing was a resounding success, providing valuable insights into product knowledge, sales strategies, after-sales service, and channel development. The event highlighted the importance of standardization, quality, and professional development in the automotive industry. With the growing significance of digital channels and the expanding automotive aftermarket, such training sessions are crucial for staying ahead in the competitive market.
This article provides a comprehensive overview of the technical service training event held in Chongqing, offering detailed insights and interesting statistics to enhance the reader's understanding of the automotive aftermarket industry.
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